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Dealing with Competition

Dealing with Competition. Ricko Rinaldo 122121102. Identifying competitors. Industry . Market. Numbers of sellers and degree of product differentiation Presence or absence of entry , mobility and exit barriers Cost structure. Competitors as companies that satisfy the same customer need.

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Dealing with Competition

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  1. Dealing with Competition Ricko Rinaldo 122121102

  2. Identifying competitors Industry Market • Numbers of sellers and degree of product differentiation • Presence or absence of entry , mobility and exit barriers • Cost structure • Competitors as companies that satisfy the same customer need

  3. Analyzing competitors • Strategiec group • Objectives • Strenghts and weaknesses

  4. Analyzing competitors • Strategic group

  5. Analyzing competitors • Objectives Each competitor pursues some mix of objectives : current profitability, market share growht, cash flow, technological leadership, and sevice leadership.

  6. Analyzing competitors • Strenghts and weaknesses A company needs to gather information about each competitors strenght and weaknesses

  7. Competitive strategies • Market leaders strategies • Market challenger strategies • Market follower strategies • Market nicher strategies 40% Market leaders 30% Market challenger 10% Market nicher 20% Market follower

  8. Market leaders strategies • Expanding the total market • Defending market share • Expanding market share

  9. Market challenger strategies • Lower priced or discounted products • Improved products and services • Wider variety of offerings

  10. Market follower strategies • Counterfeiter • Cloner • Imitator • Adapter

  11. Market nicher strategies • Smaller firms normally avoid competing with larger firms by targeting small markets of little or no interest to the larger firms

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