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MEF Keynote Ethernet Services MSOs Success

MEF@SCTE Expo 08. MEF Update

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MEF Keynote Ethernet Services MSOs Success

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    1. MEF Keynote Ethernet Services + MSOs = Success! Nan Chen President MEF President Qosera

    2. MEF@SCTE Expo 08 MEF Update & Review The MEF, its mission & key areas of work Membership Growth: Cable Operators/MSOs embrace Carrier Ethernet What is Carrier Ethernet? New Standards & certification just announced Business drivers and growth for the whole Carrier Ethernet market Ethernet Services + MSOs Business expansion driven by footprint and mid-market opportunities Carrier Ethernet for cable operators Other new Initiatives for MSOs Global Service Directory Mobile Backhaul

    3. The MEF Representative group of 146 service providers (Carriers & MSOs), equipment providers, software & test companies with uniformity of purpose - to accelerate the global adoption of Carrier Ethernet networks & services Highly successful in establishing 20+ globally adopted Carrier-class Ethernet specifications Over 200+ industry thought leaders at each quarterly meeting developing technical and marketing programs on a global and regional basis

    4. MEF Membership Includes increasing MSOs and related Suppliers

    5. Carrier Ethernet Defined So the way Carrier Ethernet has been defined, is the way traditional Ethernet was defined – by classifying attributes. And we define standardized services – initially point-to-point and multipoint-multipoint services for transparent private line, VPL & LAN services, but we’re adding new service types like e-Tree too. These offer ubiquitous global & local service via standardized equipment requiring no change to the customer’s LAN and existing connectivity. The services are ideal for converged voice, video & data networks and offer choice and granularity of bandwidth & QoS options. So the services you sell are well-defined, globally recognized standard services. The secondly attribute is reliability. Ethernet has traditionally been known as the best effort technology – not necessarily a bad thing, because the reason Ethernet became number one was because it was the cheapest good enough technology. But when it becomes carrier-class, you want to make sure there's a reliability component built in. Today’s Carrier Ethernet can detect & recover rapidly from incidents, as low as 50ms recovery without impacting users. It meets the most demanding quality and availability needs for critical business applications. Next is the scalability. We want to make sure we'll be able to scale from a speed perspective – scalable, granular bandwidth from 1to 10Gbps and beyond. Carrier Ethernet spans access, metro, national & global services over variety of infrastructures, service providers & MSOs, so that millions can use a service that is ideal for widest range of business, communications & entertainment applications with voice, video and data. Then comes Quality of Service, with as wide a choice and granularity of QoS options as of bandwidth options. The MEF has defined standards that allow Service Level Agreements (SLAs) matching the needs of voice, video & data over converged business & residential networks, because we set exacting standards for such characteristics as CIR, frame loss, delay & delay variation. So the fifth one is service management. What we have defined is carrier class OAM, with the ability to monitor, diagnose & centrally manage via standards-based vendor independent implementations. This means rapid service provisioning. Most of the service providers today are experiencing somewhere between 200% to 300% growth in the United States, as well as in Hong Kong. Carrier Ethernet’s service management facility helps them to maintain and accelerate their service provisioning to new customers as well as updating existing services. So the way Carrier Ethernet has been defined, is the way traditional Ethernet was defined – by classifying attributes. And we define standardized services – initially point-to-point and multipoint-multipoint services for transparent private line, VPL & LAN services, but we’re adding new service types like e-Tree too. These offer ubiquitous global & local service via standardized equipment requiring no change to the customer’s LAN and existing connectivity. The services are ideal for converged voice, video & data networks and offer choice and granularity of bandwidth & QoS options. So the services you sell are well-defined, globally recognized standard services. The secondly attribute is reliability. Ethernet has traditionally been known as the best effort technology – not necessarily a bad thing, because the reason Ethernet became number one was because it was the cheapest good enough technology. But when it becomes carrier-class, you want to make sure there's a reliability component built in. Today’s Carrier Ethernet can detect & recover rapidly from incidents, as low as 50ms recovery without impacting users. It meets the most demanding quality and availability needs for critical business applications. Next is the scalability. We want to make sure we'll be able to scale from a speed perspective – scalable, granular bandwidth from 1to 10Gbps and beyond. Carrier Ethernet spans access, metro, national & global services over variety of infrastructures, service providers & MSOs, so that millions can use a service that is ideal for widest range of business, communications & entertainment applications with voice, video and data. Then comes Quality of Service, with as wide a choice and granularity of QoS options as of bandwidth options. The MEF has defined standards that allow Service Level Agreements (SLAs) matching the needs of voice, video & data over converged business & residential networks, because we set exacting standards for such characteristics as CIR, frame loss, delay & delay variation. So the fifth one is service management. What we have defined is carrier class OAM, with the ability to monitor, diagnose & centrally manage via standards-based vendor independent implementations. This means rapid service provisioning. Most of the service providers today are experiencing somewhere between 200% to 300% growth in the United States, as well as in Hong Kong. Carrier Ethernet’s service management facility helps them to maintain and accelerate their service provisioning to new customers as well as updating existing services.

    6. Carrier Ethernet Scope and Reach COPPER, FIBER, EPON, WIRELESS, COAX CABLECOPPER, FIBER, EPON, WIRELESS, COAX CABLE

    7. Carrier Ethernet for Mission Critical Applications

    8. Worldwide Business Ethernet Services

    9. Ethernet Services + MSOs = Success! Carrier Ethernet enabled applications, Simple technology, Certified, ubiquitous services are key and ideal for mid market expansion for MSO and Cable Operators

    10. Carrier Ethernet Architecture for Cable Operators Dedicated Fiber end-points DOCSIS end-points MEF E-Line EPL (Ethernet Private Line)EVPL (Ethernet Virtual Private Line) MEF E-LAN Converged Services (Video, VoIP, HSI, VPNs)Dedicated Fiber end-points DOCSIS end-points MEF E-Line EPL (Ethernet Private Line)EVPL (Ethernet Virtual Private Line) MEF E-LAN Converged Services (Video, VoIP, HSI, VPNs)

    11. MSOs + Carrier Ethernet: Business grows locally

    12. MSOs + Carrier Ethernet: Business growth improves nationally and globally

    13. MSOs + Carrier Ethernet: New Wholesaling Opportunities

    14. Drivers for Carrier Ethernet in the Cable Industry Business Benefits Expansion of business footprint beyond local and regional footprint Cooperation and wholesale revenue from traditional carriers Pooling of resources, simplicity of implementation enables business cooperation creates new opportunities Standardization Definition of Carrier Ethernet & implementation of products to MEF specifications creates standardized networking within and between MSOs Certification now available for products, services Certification of both products and services creates confidence and scalability 70 Services, 400 systems, 75 suppliers and service providers now approved Rapid expansion, recognition of Carrier Ethernet

    15. Other Related New Initiatives

    16. MEF 18 Certification (1st announced companies June 18th) MEF 18 provides standard testing of Circuit Emulation Services over Ethernet Speeds implementation and enables full inter-operability 334 ground breaking tests and certification in the suite MEF 18 has many applications but is key to Mobile Backhaul migration strategies Lead by strong service provider demand Industry first impairment testing brings first test of emulation of clock recovery Raise the level of confidence that clock recovery will meet the stringent requirements.

    17. Why a Certification Program? Assures service providers that Carrier Ethernet Equipment complies with MEF Specifications Assures enterprises that Certified Carrier Ethernet services will perform to defined service level specifications – minimizes risk Facilitates migration to Carrier Ethernet – Assurance that SP Carrier Ethernet offering is reliable and supports converged applications

    18. New Global Services Directory Business Users Find Carrier Ethernet services anywhere in the world. Service Providers (Carriers/MSOs) Find a partner to build a global Carrier Ethernet service.

    19. Carrier Ethernet for Mobile Backhaul Carrier Ethernet Economically meets exploding bandwidth requirements currently constrained by the prohibitive costs of legacy networks Leverages rapid move to Carrier Ethernet for wire-line traffic enabling a single integrated wire-line and mobile backhaul network Much easier for service providers to manage and maintain Most mobile traffic is broadband/IP centric Carrier Ethernet is optimized for packet data traffic Overcomes TDM (T1/E1) services scalability This alone makes Carrier Ethernet the compelling choice Time/urgency Carrier Ethernet removes the barrier to timely progress

    20. Thank You Q&A Visit www.metroethernetforum.org

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