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Big Data – What’s the definition?

What’s the Big Deal about Big Data? July 21 st , 2014 Jennifer Lewis Priestley, Ph.D. Professor of Statistics and Data Science. Big Data – What’s the definition?. Big Data – What is it?.

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Big Data – What’s the definition?

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  1. What’s the Big Deal about Big Data?July 21st, 2014Jennifer Lewis Priestley, Ph.D.Professor of Statistics and Data Science

  2. Big Data – What’s the definition? Kennesaw State University Department of Statistics and Analytical Sciences

  3. Big Data – What is it? Big Data (noun) – Condition present when the volume, variety, and velocity of data exceeds an organization’s capacity for accurate and timely decision making. It is NOT just about size. Kennesaw State University Department of Statistics and Analytical Sciences

  4. Big Data – What is it? …but size (volume) is certainly part of the issue… Number of emails sent every second? Tweets per Day? 2.9 Million 50 million Video Uploaded to Youtube every minute? 20 Hours Amount of Data processed every day by Google? 24 Petabytes Orders Processed by Amazon every Second? 73 Kennesaw State University Department of Statistics and Analytical Sciences

  5. Big Data – What is it? …and the costs of storage are dropping… Kennesaw State University Department of Statistics and Analytical Sciences

  6. Unstructured Data = Data Kennesaw State University Department of Statistics and Analytical Sciences

  7. Atlanta CEO Council Survey… 7 *n=128

  8. Big Data’s Evil Twin: Dark Data Data which has been collected, often without intention, but not leveraged. …or, has historically been too costly to analyze. Kennesaw State University Department of Statistics and Analytical Sciences

  9. Native and Non Natives… Kennesaw State University Department of Statistics and Analytical Sciences

  10. Non-Natives finding their way… Kennesaw State University Department of Statistics and Analytical Sciences

  11. Big Data Company 1: Coca Cola ~ 1500 machines around the world Can dispense about 95 drinks an hour Can dispense about 125 different drinks • Submits real time data on: • Syrup consumed/drink configuration • Outlet • Time Kennesaw State University Department of Statistics and Analytical Sciences

  12. Big Data Company 2: GM Telematics changes everything for cars Car-to-Manufacturer Car-to-Customer Monetization Opportunities Cars are an emerging data platform Kennesaw State University Department of Statistics and Analytical Sciences

  13. Big Data Company 3: The Southern Company ~ 4.6 million customers ~27,000 power distribution lines Advanced Metering Infrastructure Real time data, every customer Kennesaw State University Department of Statistics and Analytical Sciences 13

  14. What do these companies have in common? They are all non-native to Big Data. They have all invested heavily in new hardware and software to capture and store their new data. They have new talent needs: Computer Scientists, Statisticians, Mathematicians. Kennesaw State University Department of Statistics and Analytical Sciences

  15. This shift has huge implications for developing, recruiting and retaining analytical talent… Kennesaw State University Department of Statistics and Analytical Sciences

  16. Atlanta CEO Council Survey… *n=128

  17. We can’t teach the way we have always taught. The 1950s called…they want their curriculum back… Kennesaw State University Department of Statistics and Analytical Sciences

  18. The next generation of analytical talent will have… Coding Skills… Experience with Real Big, Real World Datasets… Better Integration with Practitioners… More Interdisciplinary Degrees… Kennesaw State University Department of Statistics and Analytical Sciences 18

  19. Kennesaw State University Department of Statistics and Analytical Sciences

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