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CRM Patterns, Puzzles & Prose: Bridging the Gap for Internal Audiences

CRM Patterns, Puzzles & Prose: Bridging the Gap for Internal Audiences. Paul Redfern Director of Web Communications & Electronic Media Gettysburg College Adam Forrand Senior Consultant, dotmarketing J. Todd Bennett Managing Director, dotmarketing. 2004. CRM!.

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CRM Patterns, Puzzles & Prose: Bridging the Gap for Internal Audiences

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  1. CRM Patterns, Puzzles & Prose: Bridging the Gap for Internal Audiences Paul Redfern Director of Web Communications & Electronic MediaGettysburg College Adam Forrand Senior Consultant, dotmarketing J. Todd BennettManaging Director, dotmarketing

  2. 2004

  3. CRM! a.k.a. myGettysburg for prospective students & alumni 2007 w00t!

  4. to X &

  5. CRM Patterns, Puzzles & Prose: Bridging the Gap for Internal Audiences Dirty Laundry

  6. Basic Usability

  7. “You see the college homepage with a really refined and nice look that represents the college. You go to your department – It’s all a mess– ‘Where am I?’ It’s like going from – I don’t know – Beverly Hills to Queens!”

  8. “…instead of taking the system that they got and making it work really well they go and oh, buy CRM… this new My Gettysburg thing… So then this other thing has now become sort of the bastard son. ...how long has it been now two or three years?”

  9. “I think that new section for applying students is really well designed. I just don’t understand why our websites that we use every day aren’t designed as nicely.”

  10. What’s Happenin’?

  11. “It should be on-demand. When I want to look for something in the college, it should be there. Not the college pushing down stuff on me, and that’s why Facebook has been so successful.”

  12. “The current system of advertising on campus is just kind of – a quagmire. You have all 50 billion emails coming at you every day that have 50 billion more articles going on.”

  13. “It’s really hard to plan ahead if you don’t have all the information. I feel like the website doesn’t make it easy to get all the information that you need when you’re planning your courses in *like* one location.”

  14. Well there are three things that we have and they’re independent. One is CNAV, one is the Web and the other is People or Oracle… I use the CNAV to get the transcript. I go to Oracle to record grades and go to the webpage to look for courses or requirements. That’s just all very cumbersome. Too many platforms or too many whatever.”

  15. “I think what would be ideal would be a kind of *like* mother source and there you have all the information about your department. Then if PR wants something they can go in and pull out a little … or if the catalog has only this much they pull out this much, but at least all of it is in one place and accurate.”

  16. Make plans for all constituents Keep listening and prepare to change your plans Easy does it

  17. predfern@gettysburg.edu adam@dotmarketing.com todd@dotmarketing.com coachfern 4and jtoddb

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