Intel Corp - An example of Business to Business E-Commerce in Europe

1. Intel Corp - An example of Business to Business E-Commerce in Europe Jeremy Ladds Manager, Internet Marketing & E-Commerce, Direct Accounts Intel Corporation (UK) Ltd

2. Agenda • E-Commerce Drivers • Intel’s Business to Business E-Commerce Program • Lessons learned • Summary

3. Customers are Business Drivers “. . . the more effectively Intel matches production and delivery of its microprocessors to Dell’s demand, the more Dell’s efficiency improves . . . By optimizing the supply chain, we all win.” Dell Computer Corporation Source: CIO Magazine 8/15/98

4. 1997 Revenue of $25.1B 44% from the Americas 27% Europe 19% APAC 10% Japan Intel is a Global Company

5. Intel’s Choice Development Strategies • Alternative approaches to e-business programs • Select isolated, supporting business • lower risk, lower reward • develop, learn & rollout to other businesses • Target a mainstream business • higher risk, higher reward • develop, learn & rollout throughout company

6. Intel E-Business Pilot • Private extranet for OEMs and distributors • Personalized delivery of encrypted information • Real-time order management • 24x7 • Worldwide • Information & • transaction

7. Strategic Business Value Broaden and deepen sales reach • Automate order management & info delivery • Connect geographically dispersed customer base, especially those who don’t have EDI • Provide 24x7 order capabilities Improve customer service • Automate tactical sales tasks • Enable faster/better access to information Make it easier to do business with Intel Focus Resources on More Value-Add

8. Planning & Logistics Role IS Role Methodology - Whole Company Involved Sales & Marketing Role Management Buy In Product Group Input

9. Key Learnings • Connectivity and Internet performance • affected by many factors, must be all correct to work • Client desktop/browser and their local network performance • ISP connection and the long-haul to international backbone • The server environment and application design efficiency • measured by customer experience, avoid theoretical testing • improvements may require industry/country-wide collaboration • Strong encryption • HTTPS very sensitive, particularly to packet loss, apps efficiency & client performance. • Business process re-engineering • using new technology a big job • major efforts to make the way for business sales force • Support • require significant training on browser and web itself

10. Key Learnings • Content • Connectivity • Authorization & Entitlement • Support • Architecture • Focus on customer-centric design • Anticipate iterative design - firmly understand the end point Plan for impact on future growth

11. E-Commerce AimsShift with Time • Mission Statement ‘97/98 • Be a world leader in marketing, • selling, and supporting Intel products • and the Intel brands on the web. • Mission Statement ‘98/99 • Use the unique power of the Internet • to create significant value for Intel, • our Brands and our Customers.

12. Know what to measure…. but have faith! “What's my ROI on e-commerce? ARE YOU CRAZY? This is Columbus in the New World. What was his ROI? ” Andrew Grove, Chairman & former CEO of Intel The Economist May, 1997