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Promoting Your Website

Promoting Your Website. an ACEware Webinar. Promoting Your Website. an ACEware Webinar With…. With Special Guest…. Daryl Clark. Chuck Havlicek. Lauri Thompson. Our discussion topics today. Selecting your URL A Dozen Specifics Keep it Strong How to know it’s working. www.aceware.com.

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Promoting Your Website

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  1. Promoting Your Website an ACEware Webinar

  2. Promoting Your Website an ACEware Webinar With… With Special Guest… Daryl Clark Chuck Havlicek Lauri Thompson

  3. Our discussion topics today . . . • Selecting your URL • A Dozen Specifics • Keep it Strong • How to know it’s working www.aceware.com

  4. Selecting your URL

  5. Your URL • Does your URL make sense? • Is it intuitive and clean? • Keep it short • Easy to spell • Make it easy to remember • avoid q, z, x, c, p, hyphens and numbers • Do you have a program that would benefit from it’s own URL? • When printing your URL, remove the www • aceware.com www.aceware.com

  6. Looking for available URL’s? godaddy.com 123cheapdomains.com Auction of Used ones: snapnames.com History: archive.org

  7. Launching ACEweb is a great time to launcha better URL! Hint!

  8. A Dozen Specifics

  9. Put your URL on Everything! • Every (or every other) catalog page • Business cards • Fax cover sheets • Email Signatures • Answering Machine • Every piece of marketing • Door • Registration Confirmations • Badges & handouts www.aceware.com

  10. Email your URL • Every firm in your database • Every customer (and non-customer) in database • All campus employees • Civic leaders (Chamber of Commerce) Use your Email Module ! ! ! www.aceware.com

  11. Student Manager Email Merge Use the Cool.. SHOUPCLS() function…

  12. Follow us to the new website! Send snazzy to existing customers

  13. Press Release Free Press Release Service: prlog.org

  14. Billboards & Posters

  15. Mail a Give-away to your Top Dogs

  16. Coupons & Discounts • Coupon in the catalog • Free registration to 100th customer • Offer discounts for web registrations • $10 off web registration with this newspaper ad www.aceware.com

  17. Online • Pay-per-click • LocalAdLinks • Craig’s List • Local service review sites • Stumbleupon.com , Facebook, twitter • Teachstreet • In Georgia: Kudzu.com www.aceware.com

  18. New Website! External signs! • Banner • Borrow campus digital sign www.aceware.com

  19. Do it the old fashioned way . . . Have every staff member send 5 hand written notes. It’s personal, motivating and almost guaranteed to get results. www.aceware.com

  20. Promotional Giveaways • Set up a booth at the mall • Sponsor a chamber event • Attend a local fair • Send to PTA meetings for distribution www.aceware.com www.aceware.com EVERYTHING.. ADD YOUR URL TO EVERYTHING…

  21. Throw a party!

  22. Keep it strong!

  23. OUR CUSTOMERS Spotlight Customers

  24. OUR INSTRUCTORS Spotlight Instructors

  25. Link to & from Instructor pages

  26. Suggest that visitors bookmark the site Encourages return visits!

  27. Use all your resources to improve your website & draw more visitors Add video of ongoing classes Short How-to Videos Presentation Pointers Flower Arranging

  28. Do the metatags!

  29. Answer Your Email Questions

  30. Keep it up to date!

  31. Does Anybody Care? Know if it’s working

  32. Webinar Archives Search Engine Optmization with Daryl Clark www.aceware.com

  33. Other Resources…. http://www.marketingsherpa.com/ http://www.marketingprofs.com/ http://www.internet-search-marketing.com/

  34. Questions?Other Suggestions?

  35. Our next webinarStump the ChumpsWednesday, April 8 at 1:00 Central www.aceware.com

  36. Join us for a regional meeting! May 5 & 6 Las Vegas, Nevada Report Writer Training – May 4 May 19 & 20 San Antonio, Texas ACEweb Training – May 21 & 22 www.aceware.com

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