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ESTATE HISTORY

VAN LOVEREN VINEYARDS (PTY) LTD. ESTATE HISTORY

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ESTATE HISTORY

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  1. VAN LOVEREN VINEYARDS (PTY) LTD ESTATE HISTORY The Van Loveren Vineyards has been in our family since 1937 when Hennie Retief sr. bought some land in the Robertson area. Previously the property was part of a larger farm known as Goudmyn (in English “Gold Mine” due to the large sum paid for the original farm. Later this farm was sub-divided and Hennie started farming on what was is now know as Van Loveren, named after Christina van Loveren – an ancestor whose bridal chest was passed down for generations. Hennie sr. made his first wine (a red muscadel) in 1939 and more vineyards were planted, more wine was made and a new cellar was built in 1963 when his sons, Nico and Wynand, grew older. From the mid 1990’s Nico and Wynand’s four sons joined the farm one after the other as they completed their studies. Today our four cousins are the driving force behind the company. With the Van Loveren brand entrenched, they introduced the well-priced Four Cousins range of wines in 2000. Released in 1,5l bottles, it hit the market with a big bang and today is South Africa’s biggest selling bottled brand. Also, Van Loveren is South Africa’s biggest family-owned winery.

  2. VAN LOVEREN VINEYARDS (PTY) LTD LOCATION

  3. VAN LOVEREN VINEYARDS (PTY) LTD ROBERTSON VALLEY REGION - LOCATED 175 KM NORTH EAST FROM CAPE TOWN - ALTITUDE: 181M - 47.5 MILLION VINES, COVERING 13 603 HA (15.4% OF SA PLANTINGS) - SIGNATURE WHITES: CHARDONNAY, SAUVIGNON BLANC - SIGNATURE REDS: SHIRAZ, CABERNET SAUVIGNON - TERROIR MAINLY DETERMINED BY SOIL - LIME-RICH, DIVERSITY - ROLLING MOUNTAINS WITH FLAT FERTILE VALLEY FLOOR - ANNUAL RAINFALL +- 250MM, 70% DURING WINTER - IRRIGATION – WATER MANAGEMENT PRACTICES BEST IN WORLD - HEALTHY VINEYARDS, ORGANIC FARMING PRINCIPLES - WARM SUMMER DAYS, COLD WINTER NIGHTS - COOLING COASTAL BREEZE IN AFTERNOON, NIGHT - REGARDED AS MOST EXCITING / ‘HAPPENING’ WINE REGION IN SOUTH AFRICA

  4. VAN LOVEREN VINEYARDS (PTY) LTD VAN LOVEREN MILESTONES ORIGINAL FARM BOUGHT BY HENNIE RETIEF SENIOR, FIRST VINTAGE 1937 1972 CELLAR MODERNISED (COOLING ETC ENABLING TO MAKE NOBLE VARIETAL WINES) LAUNCH OF VAN LOVEREN BRAND 1980 RENEWED FOCUS AND EXPANSION OF NOBLE VARIETALS 1989 INITIAL EXPORTS TO UK 1990 THE FOUR RETIEF COUSINS JOIN THE BUSINESS (1992-1998) 1992 LAUNCH OF THE ‘FOUR COUSINS’ BRAND 2000 CONCLUDED BLACK ECONOMIC EMPOWERMENT PARTNERSHIP 2004 LAUNCH ‘FIVE’S RESERVE’ RANGE 2005 RECEIVE FAIR TRADE ACCREDITATION 2005 30TH ANNIVERSARY OF VAN LOVEREN BRAND, LAUNCH OF ‘CHRISTINA VAN LOVEREN’ ULTRA PREMIUM RANGE & INVESTMENT IN THE CREAM LIQUOR MARKET 2010

  5. VAN LOVEREN VINEYARDS (PTY) LTD OUR WINEMAKER – DANELLE VAN RENSBURG Danelle’s interest in winemaking started when she visited a family-owned table grape farm at an early age. After extensive research of the wine industry she decided to study winemaking at Stellenbosch University. At this time there were very few woman winemakers in South Africa and she knew that this would be a big challenge. She received a Bachelors degree in Agriculture, majoring in Oenology and Viticulture. During her studies Danelle completed her first vintage at Laibach Vineyards in Stellenbosch. After completing her studies, Danelle went to visit Margaret River in Western Australia and worked a vintage at Amberley Estate. She then explored the wine regions in Australia visiting Clare Valley, the Barossa Valley, Adelaide and Sydney. A sudden change in plans took her to Switzerland, where she worked a vintage on a small family owned business in the Lake Geneva area, the French part of Switzerland. Here she gained insight and knowledge of producing wines in a cooler wine region. Thereafter she toured and stayed in the wine regions of France focusing on the Loire Valley.

  6. VAN LOVEREN VINEYARDS (PTY) LTD OUR WINEMAKER – DANELLE VAN RENSBURG When Danelle returned to South Africa in 2000, she worked another vintage in Robertson before joining Stellenzicht Vineyards in 2001 as assistant winemaker. In 2003 Danelle moved on to a winemaking position at Amani Vineyards. She received many accolades for her 2003 Amani Chardonnay, which was given 88 points in the US Wine Spectator Magazine in 2005. Danelle joined Van Loveren Private Cellar in Robertson for the 2007 vintage as winemaker. Danelle’s goal is to form part of an award winning winemaking team producing premium quality wines. Danelle received a double gold medal at the local Veritas Wine Awards in 2008 for her Wolverine Creek Chardonnay Reserve 2007, as well as a gold medal for her Wolverine Creek Cabernet Sauvignon Reserve 2007. This is the first double gold medal for Van Loveren in 16 years. She was a finalist in the Woman Winemaker of the Year 2008 competition with her Wolverine Creek Shiraz Reserve 2007, and once again in 2009 for her Van Loveren Colombar 2009, where she had 2 wines in the top 10. At the recent 2010 Robertson Young Wine Show Danelle received 7 champion trophies for Van Loveren making this winery the best performer at the regional Young Wine Show for 2010.

  7. VAN LOVEREN VINEYARDS (PTY) LTD AWARDS WINE Magazine – May 2011 (3 ½ Stars) 2010 Five’s Reserve Pinotage Plus rated as one of the top 5 value Pinotage WINE Magazine – April 2011 (3 ½ Stars) 2009 Five’s Reserve Cabernet Sauvignon 2010 John Platter Guide (4 Stars) Christina van Loveren Sauvginon blanc Christina van Loveren Chardonnay Christina van Loveren Shiraz Van Loveren Red Muscadel WINE Magazine – November 2010 (4 Stars) Wolverine Creek Chardonnay 2008

  8. VAN LOVEREN VINEYARDS (PTY) LTD AWARDS BEST VALUE WINE GUIDE (WINE MAGAZINE) – Oct 2010 • Value Award Winner & 20/20 – Van Loveren Cape Riesling 2010 (for top scoring wine in category) • (3 ½ Stars) - Christina van Loveren Chardonnay 2009 - Van Loveren Red Muscadel2009 (& score of 17/20) • (3 Stars) - Van Loveren River Red 2009 (& score of 18/20) - Van Loveren Pinotage 2009 - Van Loveren Cabernet Sauvignon / Shiraz 2009 - Wolverine Creek Chardonnay 2008 • VALUE SCORES: - 16/20 – 2010 Van Loveren Sauvignon blanc - 16/20 – Four Cousins Dry White - 16/20 – Four Cousins Natural Sweet White

  9. VAN LOVEREN VINEYARDS (PTY) LTD AWARDS VERITAS AWARDS – Oct 2010 GOLD – Van Loveren Neil’s Pick Colombar 2010 SILVER - Van Loveren Blanc de Blanc 2010 SILVER - Van Loveren Special Late Harvest Gewurztraminer 2010 SILVER - Van Loveren Blanc de Noir Red Muscadel Blush 2010 SILVER - Van Loveren Cabernet/ Shiraz 2009 SILVER - Christina van Loveren Cabernet Sauvignon 2009 SILVER - Christina van Loveren Shiraz 2009 SILVER - Christina van Loveren Chardonnay 2009 SILVER - Five’s Reserve Merlot Rose 2010 SILVER - Five’s Reserve Chenin blanc 2010 Michelangelo International Wine Awards 20 10 – Sept 2010 GOLD - Wolverine Creek Chardonnay 2008 SAA WINE LIST – Sept 2010 Premier Class - Christina van Loveren Cabernet Sauvignon 2008

  10. VAN LOVEREN VINEYARDS (PTY) LTD AWARDS Robertson Young Wine Show 2010 (Aug) Champion Chenin blanc Trophy Champion Cabernet Sauvignon Trophy Champion Dry White Blend Trophy Champion Other Red Cultivar Trophy Champion Port Trophy Champion Sweet White Blend Trophy Champion Pinotage Trophy WINE Magazine – July 2010 (3 ½ Stars) Van Loveren Red Muscadel 2008 (3 Stars) Wolverine Creek Rhine Riesling Noble Late Harvest 2008 WINE Magazine – June 2010 (3 Stars) Five’s Reserve Pinotage 2008

  11. VAN LOVEREN VINEYARDS (PTY) LTD VOLUMES 10 Production units located in the Robertson Valley Production capacity of 5 million liters Winery capacity of 10 Million liters Expanding capacity to 12 Million liters Current sales of 1.1 Million 9 liter cases

  12. VAN LOVEREN VINEYARDS (PTY) LTD • SALES & MARKETING STRATEGY • South Africa • - Invested in specific brands, build sales through advertising, quality product, national representation in various sectors. • - Additional marketing through POS, wine tastings, in store tastings, various media (tv, radio) • Japan • Work through one retailer/wholesaler exclusively, special packaging that • they pay for. • - Additional investments in 2 yearly promotions (coupons and discounts). • - Additional company acquired to promote wines through in store tastings. • China • - This sales strategy should be set up by Cecilia and team. • - We will assist from our side, highlighting and focussing on strategies that worked in above 2 countries.

  13. VAN LOVEREN VINEYARDS (PTY) LTD Five’s Reserve Chenin Blanc CELLARMASTER’S NOTES: Typical varietal guava and tropical fruit on the nose with rich fruit filled, crisp palate and lingering finish. STYLE: Fruit-driven dry white CULTIVAR: 100% Chenin Blanc TONS PER HECTARE: 12 t/ha AGE OF VINE: 15 – 20 Years old SOILS: Well drained alluvial sandy soil; Karoo ANALYSIS: Alc: 13.90% R/S: 1.4g/l T/A: 6.0g/l pH: 3.29 MATURATION POTENTIAL: 1 - 2 years

  14. VAN LOVEREN VINEYARDS (PTY) LTD Five’s Reserve Merlot Rose CELLARMASTER’S NOTES: A full flavoured dry Rose with a fruity nose, abundance of cherry and ripe summer berries on the palate complimented by subtle hints of violets and spice and a gentle, lingering finish. STYLE: Fruit-driven dry white CULTIVAR: 100% Merlot TONS PER HECTARE: 8 t/ha AGE OF VINE: 16 Years old SOILS: Well drained alluvial sandy soil; Karoo ANALYSIS: Alc: 14.08% R/S: 1.8g/l T/A: 6.0g/l pH: 3.29 MATURATION POTENTIAL: 1 - 2 years

  15. VAN LOVEREN VINEYARDS (PTY) LTD Five’s Reserve Pinotage CELLARMASTER’S NOTES: Uniquely South African grape variety. A complex nose of strawberry and red cherry notes is followed by refined layers of vanilla and spice on the palate. A characterful wine with a soft finish. STYLE: Medium bodied CULTIVAR: 100% Pinotage TONS PER HECTARE: 15 t/ha AGE OF VINE: 16 years old SOILS: Well drained alluvial sandy soil; Karoo ANALYSIS: Alc: 14.33% R/S: 2.2g/l T/A: 5.2g/l pH: 3.58 MATURATION POTENTIAL: 2 - 3 years

  16. VAN LOVEREN VINEYARDS (PTY) LTD Five’s Reserve Cabernet Sauvignon CELLARMASTER’S NOTES: Rich plum and mint on the nose, followed by ripe blackcurrant, lead pencil and cigar box on the palate. Good oaking ensures a soft, toasty finish. STYLE: Medium bodied CULTIVAR: 100% Cabernet Sauvignon TONS PER HECTARE: 8 t/ha AGE OF VINE: 16 years old SOILS: Well drained alluvial sandy soil; Karoo ANALYSIS: Alc: 14.49% R/S: 3.7g/l T/A: 5.7g/l pH: 3.56 MATURATION POTENTIAL: 2 - 3 years

  17. VAN LOVEREN VINEYARDS (PTY) LTD Four Cousins Natural Sweet Red A fragrant, sunshine coloured wine with gentle honeysuckle perfume. Flavours of luscious apricots, nougat and rich tropical fruit salad is followed by a soft, lingering finish. STYLE: A sweet white wine, blended from white cultivars and grape juice. CULTIVAR: 60% White Muscadel / 40% Grape Juice TONS PER HECTARE: 20 t/ha AGE OF VINE: 10 - 20 years old SOILS: Well drained alluvial sandy soil ANALYSIS: Alc: 8.5% R/S: 60.0g/l T/A: 6.2g/l pH: 3.4 MATURATION POTENTIAL: Enjoy while fresh and young.

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