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Digital services: reaching fathers Duncan Fisher Children England Conference February 2013

Digital services: reaching fathers Duncan Fisher Children England Conference February 2013. Why digital? More choice = more access Take services to where people are Improve efficiency Reach reticent users – e.g. men. More choice For every person who uses a walk-in centre

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Digital services: reaching fathers Duncan Fisher Children England Conference February 2013

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  1. Digital services: reaching fathers Duncan Fisher Children England Conference February 2013

  2. Why digital? • More choice = more access • Take services to where people are • Improve efficiency • Reach reticent users – e.g. men

  3. More choice • For every person who uses a walk-in centre • 10-20 will make a phone call • 100 will search on line • Teachers Support Network after adding digital • .

  4. Take services to where people are • 99% of 16-54 year olds use mobile phone • Half of young people own smart phone – 244% increase in 2012; will soon be nearly universal • 93% of people say they are confident using the Internet

  5. Improve efficiency • Teacher Support Network: cost per incident after adding digital

  6. Reach the reticent • Language • Age • Gender

  7. Info – Guidance - Intensive Support Intensive service – meeting, therapy, etc. More cost Fewer people On-line engagement – forum, coaching, live chat, phone Free online advice e.g. formatted like a Google search rather than a website

  8. Digital service - not just communication • A relationship over time – conversation • Case records for users • Confidentiality & security • Needs to be built into a CRM system

  9. Maternity Assist • Digital adjunct to maternity service • For NHS: • save money • save midwife time • communicate public health messages • better service audit trail • better service quality = more competitive • For families: • digital content spread over time, instead of a barrowload of paper • more accessible midwives • DEFAULT INCLUSION OF OTHER MEMBERS OF FAMILY

  10. www.Dad.info • Men not socialised to seek help • Networks of fathers do not form because of work • Want information and facts, not “help” • Next stage of Dad.Info: magazine – infotainment • Support services embedded in this

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