Enhancing Learning Through Case Study Methods

1. Case Study Methods “Changing neural pathways every class period”

2. Agenda • In Class Exercise • Cases Phases • Getting Big & Small • Exercise Review • Written Case • Continuous Improvement

3. In Class Exercise • Problem Statement • Design a sign for a bar that tells patrons that children are not allowed in the bar • Relevant Facts • Numerous patrons have complained about the presence of children in the bar • The manager told you to "write up" a sign • Most of the children are left in the bar while the parents are outside playing volleyball • Grounded Assumptions • Most patrons are high school educated • The manager is not a communication expert In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement

4. Phases of a Case Study In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement

5. Getting Big & Getting Small PHASE I • Get Big • With case facts and research • Get Big • With audience analysis • Get Small • By determining the primary and secondary audiences In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement

6. Getting Big & Getting Small (cont.) PHASE II • Get Big • Brainstorming problems • Get Big • With audiences affected • Get Small • Defining the actual problem • Get Small • Which audience is the most important In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement

7. Getting Big & Getting Small (cont.) PHASE III • Get Big • Brainstorming solutions • Get Big • With audiences affected • Get Small • Selecting the appropriate strategy • Get Small • Defining the core message and developing goals In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement

8. Getting Big & Getting Small (cont.) PHASE IV • Get Big • Brainstorming corresponding tactics • Select appropriate strategy and tactics • Link goals with strategy and tactics In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement

9. How to Prepare a Written Case • Similar structure to oral case • Organize with headings • Link class principles with details • Use an appendices In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement Oral Report Feedback from oral report Context for written report derived from feedback Written Report

10. Continuous Improvement • Personal and group development • “Green Sheet” • Phil’s Evaluation In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement