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HBS Learning and Teaching Conference 04 th June 2013 Hajni Handler and Spela Horjak

Evaluating relevance of Afl principles in teaching commercial awareness incorporating numeracy to level 4 Marketing students in the ppp skills module. HBS Learning and Teaching Conference 04 th June 2013 Hajni Handler and Spela Horjak. Background.

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HBS Learning and Teaching Conference 04 th June 2013 Hajni Handler and Spela Horjak

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  1. Evaluating relevance of Afl principles in teaching commercial awareness incorporating numeracy to level 4 Marketing students in the ppp skills module HBS Learning and Teaching Conference 04th June 2013 Hajni Handler and Spela Horjak

  2. Background Marketing students do NOT like numbers Ironically, Marketing is all about numbers!

  3. Background • BA Marketing programme does not have a CA/numeracy based module (e.g. budgeting, pricing, financial info) • However, at least three modules both at Level 5 and Level 6 require students to analyse/work with numerical data in a Marketing/Business context based on the assumption that students have the necessary skills • Numerical aptitude tests are part of any marketing placements, graduate schemes and jobs • … and majority of Marketing students fail these tests

  4. Relevant AfL Principles 4. Focusing on student development • reflective assessment • scenario based assignment … to encourage positive beliefs and build student confidence 6. Considering student and staff effort • integrate assessment tasks into a coherent whole • detailed assessment-related information

  5. Applied assessments In-class test explicitly linked to final assignment acting as ‘diagnostic’ low stake assessment (AfL 6.2) allowed peer assistance Marketing plan with budget individual assignment scenario based assignment and explicitly linked back to other skills elements taught in the module (AfL 4.1) based on exercises and feedback delivered in tutorials step-by-step guidance template used by students and staff as criteria (AfL 6.2) Reflection Reflective piece identifying the positive aspects of their learning and areas for improvement (AfL 4.1)

  6. Research methods • Learning Diaries – • reflecting on expectations prior to starting this element and experience in class • over 4 weeks (during the CA skills element) • weekly reflection • same question set to record changes in attitude • Questionnaire • post-reflection after completing the skills element and final assignment • question set is based on findings from learning diaries

  7. Student engagement 50% of students never attended this skills element 85% of those who attended week 1 returned to classes (either lecture or tutorial) for all four weeks Only 28% of the class attended both lectures and tutorials all four weeks Discussion point: How to deal with students’ perception?(targeting those who never gave a chance to this part of the module)

  8. Learning Diaries – I. Completion rate: Week 1: 15, Week 2: 16, Week 3: 15, Week 4: 6

  9. Learning Diaries – II. Completion rate: Week 1: 15, Week 2: 16, Week 3: 15, Week 4: 6

  10. Learning Diaries – III. Completion rate: Week 1: 15, Week 2: 16, Week 3: 15, Week 4: 6

  11. Questionnaire Students’ perception about the importance of CA / numeracy Students’ confidence in numbers and their numerical knowledge in general Effectiveness of teaching and learning Prior to Week by week By the end

  12. Questionnaire lowconfidencehigh 0-1 years 1-2 years more than 2 years level of engagement and perceived relevance

  13. “The lecture about the assignment made me nervous… when it came doing the task, it was so straightforward that my confidence grew…” Feedback “By looking over the pass few weeks, I can see how my confidence has increased after each lesson” “…at the start I was very confused… by the end I had answered all questions and I felt confident because my answers were correct…”

  14. “sometimes I think I know how to go about finding an answer in numeracy…but then I get confused and if I get it wrong, it doesn’t register in my brain…” Feedback “I have not done numeracy for a while… which makes me nervous… “it’s been for four years… it is taking a while to get back into remembering how to do basic calculations…and I’m feeling running out of time…

  15. What we have achieved… Raised awareness about the importance of numeracy and commercial awareness in Marketing … But we can improve by: Managing expectations before the skills element kicks off Helped improve students’ confidence in dealing with numbers … But we can improve by: Managing those students’ perception who did not attend the classes without having any classroom participation/experience Increased student engagement … But we can improve by: Encouraging peer discussion and assistance (good students helping weaker students)

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