today

1. today • Very much work in progress • Presentation for Hard Core PKE grokkers • Everyone will see how this “works” differently through the eyes of what this can do for me • Brainstorming phase • Planning phase • Gathering resources phase • Grants time lag= get started now • Implementation phase • Will never be “finished” “finalized”

3. Public Knowledge Exchange • What’s Needed When a Whole Community “goes” ONLINE

4. THE ENGINES OF PKE • One to Many • ~Amplify single voice, Connect with many. • Many to one • ~Collector of information funneled to one place. • Many to Many • ~Multiplicity of concurrent connections

5. So, what is it? • PKE is a container of resources and tools and services. • PKE is a hub of connectivity for individuals and institutions. • PKE is a way to get “life” done online. • PKE is a community working together, online. • PKE is a place to learn, to do training, to get help in online functioning. And more.

6. So, what else is PKE? • PKE is the place to fill out and file a zillion forms for government interactions. • PKE is the place for government to reach out with up to date information for its citizens. • PKE is the place citizens form and maintain organizations to make their community better. • PKE is social interaction with anyone anywhere in the region, or in a group.

7. PKE is even more: • PKE is city and county and schools and universities, and health care providers, and businesses and non profits and more...working together BETTER than ever before. • PKE is knowing everything that’s going on through a searchable community activity calendar. • PKE is learning whatever you need to learn or want to learn. A School for both education and for life.

8. That’s not all, but you get the idea... a whole community online • PKE is doing what a community does, and doing things in ways that may never have been possible before. • PKE brings benefits in enabling what’s already being done and making that more efficient and effective. Plus creating new kinds of interactions, new tools, new services.

9. Premise of PKE Information wants to be free, it wants to be ubiquitous...it also wants to be packaged. Packaged information has added value; the more information is easily available, the more valuable information packaging becomes. In the lives of individuals, there is not enough time to become experts on everything they need to understand to make decisions. The need is there now, which will only become greater, for a third party hand holder service that answers questions of individuals in many many areas of life. Health, legal, governmental interactions, educational, technology use, citizen forums, how to use resources of a community. Basically any service that people need, and some that have never been provided for as yet, can benefit from an intermediary that packages the information on a custom designed basis. This also works in the other direction as institutions and corporations etc need to “reach out” to inform “consumers/citizens” etc in a customized, targeted manner. And to take in data/comments.

10. Why PKE? • A problem for everyone: Too much info, too many tasks, too little time. And it’s getting harder. • Maximize Local Resources through PKE: coordinate, collaborate, eliminate duplication of services. • To educate the public in our complex world, requires the best methods, the best media, the best tools, and meeting the public where they increasingly live: online. PKE helps do that job. • Institutions are moving online, but none are online specialists; their core functions are other than perfecting online capabilities. It’s appropriate for an online specialist like PKE to work in a community unifying way, to provide online functions and create standards that simplify.

11. More Why PKE? • PKE is a “third place”. It provides a “ground of community” that is not just work, is not just home, is not just public space but is somewhere that includes the functions of all three. • This third place helps recreate some of the intimacy, connection, and efficiency we treasure, that is found in cities and towns which have a vibrant center.

12. Even MORE why PKE? • Some collection of online functions is inevitable here in southern NM as elsewhere. But will it be the best it can be? • The choice is building it according to a comprehensive plan that allows PKE to be all that it can be, or to accept the kind of development that occurs without the guidance of informed and comprehensive planning. • The online world can and will look like Colonias if we don’t act to create PKE with intention and purpose.

13. 1) Health services 2) Citizens and Government 3) Educational services 4) Technology how-to services 5) Local Community Building online 5 Big reasons for PKE

14. 1) Consumers of Health Services need customized current accessible edited information to make informed decisions about medical care. Understanding their condition, their medications, possible treatments, tests, likely outcomes, possible providers etc. Health care providers, governmental and other institutions, insurers, Health Plans etc need an effective outreach to the health care consumer. Effective efficient information interactions will result in better care, and will affect costs positively.

15. 2) Citizens and governments need to exchange information in effective ways in a variety of venues including regulatory functions. PKE meets these needs and more such as the means for new methods of democratic government. Packaging of these exchanges can increase the signal to noise ratio in both directions.

16. 3) Educational Services are information based; various institutions both public and private provide these services. In every instance, better packaging, ie, more customized interaction, means better access, availability, usage, content, etc. Packaging allows removal of duplication of educational services, and provision of those presently obscure or lacking.

17. 4) Technology how-to services. It is in the interests of all who provide information through technological means, and depend on the quality or effectiveness of those means, that users of that technology are proficient in its use.

18. 5) Local Community Building online, is a complex undertaking, which requires the centrality of tools and services that PKE provides. Any community has many parts, places and spaces to provide for all the needs of the community members. This is true for online community as well. PKE will not only supply the “common ground” for online community… the online infrastructure if you will…. but also the means to connect and cross fertilize various online community spaces.

19. Take a moment to relax… Okay, now back to the show.

20. Here’s a real world problem, with an example of how PKE provides a solution. The push/pull approach to information: Institutions gather information from constituents, process the information, and emit licenses, permits, services, etc. They also gather information from the public and elsewhere to make decisions, form plans and regulate. That is a pull flow of information. Institutions also have a need to push information out to a select, or non select group. The Public needs to be informed. Yet educating the public requires an ability to push information to people that may or may not be interested. Or know the value of the information before they decide whether to receive it or not. A Problem

21. There’s clearly a role here for a manager and enabler of this two way information flow. There’s a GAP between citizen and government that an information and media ombudsman enabler networker, such as PKE, can bridge. PKE the Solution

22. PKE Core Group • City of Las Cruces • Dona Ana County • LC & Gadsden Schools • NMSU many parts • Regional Health Industry • State & Fed gov in region • Regional Commerce • Regional Non profits • Regional Seniors/Teens Online • Community groups • Regional media • WSMR

23. What Form will PKE take? • Pseudo Public/Private entity: non profit org? • Regional institutions and umbrella groups all stakeholders. Independently governed by PKE board of directors and ExecDir structure. All stakeholders have rep on board.

24. Things to do with PKE • Earn diplomas, degrees, certificates, get training for a job, learn a new skill, learn a hobby. • Get help with understanding a medical problem, and resources available, make a doctor’s appointment, schedule a surgery, connect with the right government health department, find out what’s covered by insurance and what’s not, get a referral for a second opinion, contact a support group. • Learn about elections, who’s running, what their positions are, maybe vote online, maybe chat with a candidate, or participate in an online debate or forum. Participate in online city council meetings, county commissioners meetings. Connect personally with government officials, receive educational outreach from same. • Create and participate in neighborhood groups, exchange information of what’s going on, gossip over the fence. • Fill out forms for government requirements, and get help with that process, find the right person to talk to, the right rule the right regulation, without spending all day doing it. • Promote and manage customer relations for your local business. • Find a friend or two or two hundred that you would never have met otherwise, and find time to talk using asynchronous tools. • Participate in a club or civic group, co-ordinate between clubs and groups, start a new club or group. • Get the help using online tools and technology you need.

25. Some of what one might encounter at PKE • “WHAT I KNOW”: encyclopedia of local information • Growing archive, database • MODERATED FORUMS • Blog Land • Vlog Land • CHAT WORLD • Wiki World • COLLABORATION CORNER • CROSS UTILIZE COMMUNITY RESOURCES • Students produce media k-20 joint projects • Seniors, Students, and Gov work together on projects • Various production facilities coordinate projects, some joint usage • Seniors act as online resources, "support" and receive same • kids act as online resources, and help line for some peers and seniors? • PERSONAL HAND HOLDING SUPPORT • Non computer home phone help provides "online access" • CREATIVE PUSH MEDIA • PSA • GAMES • CONTESTS • Collaborative Media/user created/PODCASTS • Vlog and Blog land • Theatrical etc • "talk radio" • wiki • ONLINE LEARNING CENTER • Organizational process • Parent-Teacher • Organization -Members • Recruitment • VILLAGE MARKET • ADS • SMALL BUSINESS ENABLER • Create efficiencies of individual/ institution interaction. • Central processing unit for form intake

26. PKE tools, services listed • A Grab Bag list follows.

27. A Handholding interface to a comprehensive database of text, audio, video, powerpoint files, online forms, and web links. Live Chat help, phone help. • “Get answers Now”…..AV chat, text chat, with various experts such as city or county elected officials, department chiefs , and other community or extra community resources on a scheduled basis. All such chats are archived and become searchable. • A master directory to all community resources and live links • An encyclopedia of searchable FAQs on myriad topics • standard pushes of newspaper/radio/tv/mailout/magazine/ • Run promotional contests for push educational projects. Those who can answer an online test are eligible for some sort of “prize”. • Volunteer Board match-up of doers and needs • Services offered board for all community institutions in one place • Online tutorials for interacting with institutions • Citizen to Citizen bulletin boards • Agendas of upcoming meetings, “Packet”, Proposed Ordinances/Resolutions • Suggestion Log

28. Citizen to Citizen bulletin boards • partially user controlled/created online environment, consumer participate in educational push • Grass roots organizing forums • Neighborhood associations • Online Surveys, Questionnaires • Blogs • Contests • Games • Agendas of upcoming meetings, “Packet”, Proposed Ordinances/Resolutions • Suggestion Log • Online surveys, polls, review stars etc, personal pages/history? • Man on the street interviews • Coverage of various community boards meetings • downloadable to iPod files • Comprehensive Planning processes • Advisory Boards and Committees • Task Forces • School Board • Parent Teacher Interaction • Student Government • Extracurricular program support • Extension services for Ag etc • Use area school children, DACC, and NMSU to produce educational multimedia…free, and will generate local parental and other interest in otherwise boring topics. • Volunteers monitor chat boards with help from “experts”…all communities need discipline and regulation because some will be malicious.

29. Medical services directory • Medical chat and research online with public health nurses, volunteer doctors… • Medical insurance Q&A • Medicare Medicaid counseling/info • General counseling • Suicide Hotline • Educational Courses “online interactive with teacher” sourced from various institutions and individual independent instructors, for all grade and age levels, and degree, certificate, licensing etc, plus adult ed, literacy, drivers license, taxes • online interactive tutoring • Senior Centers and services • Rental Licensing in Las Cruces • Non Profit Hub and outreach, provide services for • Community Action Agency • abstract good online communication features from “My Space”, and “you tube” • Webinar • Webcasting • Multiple Calendars of events • Directories of whos who for local organizations • Debates • Theatrical groups doing skits, reviews, of timely issues, use the creative community to help PUSH education of public. Hold contests for media spots, “commercials’, short plays, other forms that successfully push a theme, or issue. Take advantage of all the creative talent in the community. • economies of joint use by schools, DACC. NMSU, Public Radio/TV of production facilities, and staffing • connect retiree judgement and experience with younger energies and capabilities.

30. co-ordinate efficient use of various resources presently spread out over numerous organizations • newcomer welcoming/ education. • community oral and other history development/repository • direct and targeted “marketing” • gather, collate citizen input • form study groups for stakeholders re various issues • online store for regional tshirts, souvenirs, books dvds etc • barter exchange for goods services

31. Financial Model • PKE will be a combination of free and fee services. • The core institutions will provide a base revenue from contracts for services. In essence these institutions will be transferring some of their online functions to PKE. • The constituents of these institutions will then have access to the base services without cost. • Some services such as customized trainings or access to specialized databases will be fee based.

32. Other organizations will provide resources to PKE to host their group and services, both in-kind and cash. • Advertising will be present in some parts of PKE. • Membership fees from some online communities. • PKE “store” and “promotions” “fee events”. • Grants and annual funding from various sources. • License and lease of some PKE developed tools.

33. Expenditure • Hardware: Servers, Storage, AV production • Network connection costs • Software: Off the shelf, developed in house • Paid personnel costs. • Office & Facilities for hardware and AV and online help personnel. • Volunteer and Board support functions • Insurance and other operating miscellaneous.

34. Assets • Generated Brand and Base of users • Generated Intellectual Property • Purchased, Leased, “Borrowed” • Capital Improvements

35. Some entry points to start PKE • Contract or grant to analyze how to move city department functions to web. First analyze present function, and then design online replication improvement. • Survey regional institutions as to how they create online functions, what’s working what’s not, costs, future concerns, plans, and contracting for help. Ask for feasibility study/ demonstration project funds from all groups who would stand to gain. IE, pretty much everyone in the region. • Pilot demonstration project such as SOL • Develop a service that could be packaged and leased to multiple institutions here. Roll that out first. • Work with various institutions to form a quasi co-op center for online services perhaps in conjunction with fiber optic ring roll out PKE as demonstration of what Ultra Broadband is good for. • Work with NMSU CEL, NMSU RETA, NMSU Learning Academy, NMLN, IDEAL NM, Cyber Academy, etc • Form a gathering of the tribes, of inner cadre and outer supporters, initiate a grass roots “movement” toward establish PKE. • Big GRANT allows full development • Series of small grants/ • start out slow and roll out as funds/support allow: garage approach

36. timelines? • Arrowhead work now through ? May? • Gathering of supporters/ friends of PKE ongoing • Proposed SOL grant start July 1 07 • CEL OTC class project fall 07 • investigate and apply for funding ongoing • Form advisory board by Oct. 07 or earlier • JG, JP, CK, HTC SM DS, others research back end ongoing

37. Useful concepts and terms for PKE • Online Facilitators • Community Builders • Online Learning and Teaching • The Paradox of standardization and customization • Back End base technology for PKE • Inevitable

38. Work in Progress after this slide Presentation ends here for now

39. Can be meta mind for problem solving Multiperson social problem solving arrays considered as form of artificial intelligence We are not one person secluded from the rest of the world kept apart by the technology we have embraced…Rather we have become a part of it through the technology, we have become a part of something greater than ourselves. Social Networks