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Agenda

Agenda. About Toyota……….………Kevin Industry Analysis…………Terrence Company Analysis……….Kevin Competitor Analysis…….Zared Recommendations……….Kevin Conclusion……………………Zared. Founder. Kiichiro Toyoda. Products. Type A engine First engine Toyota Model AA First passenger car Pacific War

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Agenda

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  1. Agenda About Toyota……….………Kevin Industry Analysis…………Terrence Company Analysis……….Kevin Competitor Analysis…….Zared Recommendations……….Kevin Conclusion……………………Zared

  2. Founder • Kiichiro Toyoda

  3. Products • Type A engine • First engine • Toyota Model AA • First passenger car • Pacific War • First big contract • Toyota crown • First Japanese car exported

  4. Toyota Now • Management Team • Best in the business • International activities • Manufacturing plants • Non – Automotive activities • Robots Toyota PresidentKatsuaki Watanabe

  5. Industry Analysis • How it started • Where it’s now • The future

  6. Engines • Steam • Internal combustion • Hybrids

  7. Currently • Image • Accessories • Speed and Power

  8. The Future of the Industry • Getting Smarter or more Lazy • GPS • Automatic Parallel Parking

  9. Company Analysis • Strengths & weaknesses • Net Profit Margin • Market Share

  10. Strengths • Manufacturing Philosophy • TPS • Reputation • Reliability • Durability

  11. Weaknesses • Theft • Camry

  12. Weaknesses • Local Market • Japan

  13. Major Competitors • MAZDA – Affiliate of Ford Motor Company • Founded in Japan in 1920 • Started From making Machine Tools and Weapons for the Japanese Military • NISSAN • Founded in Japan in 1932 • Started by building only Trucks right away • HONDA • Founded In Japan in 1948 • Started by selling piston rings in 1938 to TOYOTA • Facility then destroyed During World War II • Then In 1948 started producing Autos

  14. Competitor Analysis Sales Comparisons (Fiscal Year ending March 2006) Source: www.corporativeinformation.com

  15. Competitor Analysis(How They Compete – Best Selling Sedan) • Mazda • 14 Different Models • 2007 Mazda 6 – Starting at $19,725 to $28,590 • Nissan • 12 Different Models • 2007 Nissan Altima – Starting at $19,800 to $27,385 • Honda • 16 Different Models • 2007 Honda Accord Sedan – Starting at $18,625 to $27,400 • Toyota • 21 Different Models • 2007 Toyota Camry – Starting at $18,270 to $24,700

  16. Recommendations • Short term • Youth market • Staying reliable • Long term • Strengthen local market • Dominate the Hybrid industry • Expand away from the United States

  17. Conclusion “MOVING FOWORD”

  18. Thank You

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