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Amazon.com

Amazon.com. Kerim Simsekli. History Business Model / Strategy Technology Future. Overview . 1. History . Founded by Jeff Bezos in 1994 1995 launched online Tom Alburg $100,000 1996 $15,7 million revenue . 1. History. 1998 went public New items like CD`s 1999 one billion of sale

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Amazon.com

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  1. Amazon.com Kerim Simsekli

  2. History Business Model / Strategy Technology Future Overview

  3. 1. History • Founded by Jeff Bezos in 1994 • 1995 launched online • Tom Alburg $100,000 • 1996 $15,7 million revenue

  4. 1. History • 1998 went public • New items like CD`s • 1999 one billion of sale • Jeff Bezos “Person of the year” • 2001 loss of $1,4 billion • Total lain off 1000

  5. 1. History • End of 2001 “The big idea” • 2002 first quarter $5 million profit • More profit and new technology

  6. 2. Business model / Strategy • The main idea to create a community • Familiar surrounding • Young and smart people

  7. 2. Business model / Strategy • The three operational strategies • Cost-leadership • Same quality fewer price • Customer differentiation • Current and future customer different options • Focus strategies • Focus on one strategy at the right time • Product-focus, Customer-focus, Technology-focus, or Distribution-focus

  8. 3. Technology • One database to many databases • No direct access to the database • Change to decentralized • Many applications

  9. 4. Future • More new technology • Keep growing • Web store • Author post remakes

  10. Questions? Thank you For your attention

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