Business English Letter

1. Business English Letter Task 3.3 Writing for Establishing Relations

2. Task3.3 Writing for Establishing Business Relationships

3. Tasks for This Lesson 1. Sample letters 2. Writing Principles 3. Phrases and Expressions 4. Practice and Homework

4. Brief Introduction to EBR When a seller gets a buyer’s clear information, he will write his first letter to the buyer for business relationship. When a buyer gets the seller’s supply information, he will also write his first letter to the seller for business relationships. If one side cannot get the information quickly, he will post their messages online waiting for some response. All theses letters should be taken careful consideration for first impression.

5. Skills of Writing Establishing Relations Letters • How did you know me? • Who are you? • What is your products? • Where are you from? • Power of your company • Products ranges • Advantages and promise • Wishes • Website and contact information

6. Specimen Letters:Establishing Business Relationships Dear Sirs, We get your name and address online. We know you are a wholesaler of kites in Europe. We are manufacturer of Chinese Kites in the Kite Capital city—Weifang. We may offer varied designs of kites in different colors and sizes. Details see our website http://www.wfkites.com. We may send you samples later. Wish you have interests for further negotiation. Waiting for your response. Best regards Wang Dawei Weifang Kite Plant Add: 35, Weizhou Rd, Weifang, China Tel:86-536-8881234 Fax: 86-536-8881235 E-mail:kite@wfkites.com

7. Skills of Writing Response Letters of EBR • Thanks for your contact • We are interested in your products • Requirements for details • Wishes • Contact information

8. Specimen Letters:Response to Establishing Relations Dear Sirs, Thanks for your email received this morning. We have a plan to buy Weifang kites in a large quantity. Pls offer your products catalogue and price list for reference. Each type should have detailed specifications. Wish to have successful cooperation and mutually benefits. Faithfully, Mr. Smith Global Trade Company, Kite Branch Tel: +44-(0)-8707-353666 Fax: +44-(0)-8707-353667 E-mail: info@globaltrade.com Website: http://www.globaltrade.uk

9. Skills of Writing Invitation Letters • Name of Fair • Time of the Fair • Place of the Fair • Purpose for invitation • Ask for decision and schedule • Wishes

10. Specimen Letter: Invitation to Trade Fairs Dear Mr. Smith, The 102nd Canton Fair will be held on October 15th, 2007. We incerely invite you to attend for direct discussions on the order of Weifang Kites. It is appreciated to get your decision and schedule in time in order that we may complete the necessary formalities. We are looking forward to meeting your at the Fair. Best regards Wang Dawei Weifang Kite Plant Tel:86-536-8881234 Fax: 86-536-8881235 E-mail:kite@wfkite.com

11. Skills of Writing Response of Invitation Letters • Thanks • Accept or refuse • Time and flight No. • Purpose • Wishes and Contact information

12. Specimen Letter: Response to Invitation to Trade Fairs Dear Mr. Wang, Thank you very much for your kind invitation received this morning. I will arrive at Guangzhou on April 26th with my sales manager, Mr. Johnson. The flight No. BI747. I will call you then for our meeting. Thanks again for your effort. Wish to meet you soon. B.rgds. Mr. Smith Global Trade Company, Kite Branch Tel: +44-(0)-8707-353666 Fax: +44-(0)-8707-353667 E-mail: info@globaltrade.com Website: http://www.globaltrade.uk

13. Writing Practice Write an Invitation Letter for 102nd Canton Fair 第102届秋季广交会将于2007年10月15日召开，现邀请 你的客户参加，并希望签订有关风筝订单。 根据以上信息写一封邀请函。并根据你写的邀请函，再写一封回复函。要求10分钟内完成两封信函。 2

14. Homework for this chapter Translate the following business letters into English 请求建立商业关系 高路: 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。 多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。 如价格公道，本公司必大额订购。 烦请早日赐复。 此致 程方洲

15. The End Thank you!