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BRAND PRESENTATION 2018

BRAND PRESENTATION 2018. STRIAL BRAND FACTORY PRODUCT OFFER MARKET COVERAGE BRAND IDENTITY BRAND SUPPORT. STRIAL BRAND AND FACTORY. BRAND HISTORY. NEW TYRE BRAND FROM THE TRADITIONAL EUROPEAN TYRE PLANT. 1935 FACTORY FOUNDATION

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BRAND PRESENTATION 2018

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  1. BRAND PRESENTATION 2018

  2. STRIAL BRAND FACTORY PRODUCT OFFER MARKET COVERAGE BRAND IDENTITY BRAND SUPPORT

  3. STRIAL BRAND AND FACTORY

  4. BRAND HISTORY NEW TYRE BRAND FROM THE TRADITIONAL EUROPEAN TYRE PLANT 1935 FACTORY FOUNDATION The factory - where STRIALtyres are produced - has been found in 1935 to produce rubber products 1974 BFGOODRICHAGREEMENTS In 1974 a licence agreement than in 1978 a joint venture agreementwas signed with BFGoodrich 2013 STRIAL The new brand was developedin the second half of 2013based on new market trends and modern consumer needs 1959 TYRE PRODUCTION Tyre production started in 1959. In 1972 the first radial tyre was produced. 1997 MICHELIN NORTH AMERICA In 1997 a joint venture agreement has been signed with Michelin North America to renew licence agreement and to provide commercial cooperation. The cooperation with Michelin led to the foundation of the joint company, where in 2007 Michelin became the majority owner.

  5. RELIABLEPRODUCTS AND SERVICES All STRIAL passenger car tyres aremanufactured in a European Tyre Plant belonging to the MICHELIN GROUP.* The factory passed the ISO 9001 qualitymonitoring system and is ISO 9001 certified. It is compliant with UNECE**regulations. *Not allowed to link STRIAL brand and/or products with Michelin Group in any type of communication targeting end users. **United Nations Economic Commissionfor Europe

  6. RELIABLEPRODUCTS AND SERVICES Modern European tyre brand designed by specialists in tyre productionto satisfy new consumer’s expectations in line with new market trends. The STRIAL brand provides reliable tyres with modern design in all key product category in PASSENGER CAR, SUV, and LIGHT TRUCK product segments. The factory - belonging to the MICHELIN GROUP – provides 98% service rate.* * Service rate measured on the base of firm orders communicated Month M and available for dispatch Month M+1.

  7. PRODUCT OFFER SUV TYRE PASSENGER CAR TYRE COMMERCIAL LIGHT TRUCK TYRE

  8. PRODUCT MAPPING PASSENGER CAR LIGHT TRUCK SUV STRIAL HIGH PERFORMANCE STRIAL ULTRA HIGH PERFORMANCE STRIAL 701 STRIAL 101 STRIALROAD-TERRAIN STRIAL 301 STRIAL TOURING STRIALALL SEASON STRIAL 601 STRIAL 501 STRIAL SUV ICE STRIAL SUV WINTER STRIAL 201 STRIAL WINTER STRIAL ICE ORIUM 201

  9. STRIAL ULTRA HIGH PERFORMANCE Asymmetrical tread pattern design • Wetroad – inside part • longitudinal and transversalgroovesforefficientwaterevacuation • outstanding tractioninwetdrivingcondition • Dryroad – outside part • large tread blocks provides excellent traction Improved performances • Tyre life improvementby: • optimisation of tirearchitecture • optimisedcontactpath • Reducedfuelconsumption: • due to optimised rolling resistance with using SILICA Compound in the tread pattern 2 NEW SIZES PC Section: 205to 255 mm Diameter:17” to 19”Series: 60to 35SI: H-V-W-Y STRIAL UHP replacesSTRIAL 401 in 17”-18”, in 2017-2018 C (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 70-72 dB

  10. STRIAL HIGH PERFORMANCE Easy to control at any speed • Asymmetrical tread pattern design with rigid rib Strong performances on wet and dry road surfaces • Wet performance: • Longitudinal and transversal grooves • Dry performance: • Silica compound and stable shoulder blocks with grabbing edge Advanced wear performances • Optimized tread and casing construction • Increased tread depth, improved rigidity of the tread blocks Optimized fuel consumption • New Silica compound based tread pattern PC Section: 175 to 225 mm Diameter:15’’ to 16’’ Series: 45 to 65 SI:T-H-V-W STRIAL HP replaces STRIAL 401 dimensionsin 15-16” in 2017-2018. C-E (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 70-71 dB

  11. STRIAL TOURING to SILICA compoundtechnology • Lower fuel consumption due to decreased rolling resistance • Shorter braking distance on wet roads Symmetrictreadpattern • Excellentaquaplaningperformances • Excellentstabilityincurves • Perfectgrip and optimalhandlinginevery drive condition • NEW • RANGE • NAME PC TOURING • Section: 135 to 195 mm • Diameter:13” to 14”Series: 80 to 55SI: T-H E-C /labelingtestsarestillongoing/ (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 68-70 dB

  12. STRIAL 301 to • Directionaltreadpattern • Good braking on dry and wet roads • Good aquaplaning performance • Excellent stability in curves PC TOURING Section: 135 to 205 mm Diameter:13” to 16”Series: 80 to 60SI: T-H STRIAL 301 13-14” dimensions will be replaced by TOURING in 2017-2019 E-F (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 68 dB

  13. STRIAL ALL SEASON NEW RANGE • MODERN TREAD DESIGN FOR MULTI-CONDITION USAGE • The new fish-bone tread pattern gives a unique look to the tire • Tread is created by European designer • SAFE DRIVING AND COMFORT IN ALL SEASONS • Optimal braking on wet and dry thanks to Silica compound • The balanced performances of the tires ensure complete safety all year long • 3 PMSF and M+S markings on the sidewall 11 NEW SIZES PC Section: 155to 225mm Diameter:13” to 18”Series: 70to 40SI:T-H-V-W E /labelingtestsarestillongoing/ (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 70 dB

  14. STRIAL WINTER NEW TREAD PATTERN Outstandingtraction on snow, wet and slush • V-shapedtreadpattern design • Numerous tread blocks and high density of sipes • Compound allowstokeepthesoftness of therubberevenifthetemperature is verycold Effectiveprevention of aquaplaning and slushplaning • Optimal number and density of grooves • Special angle transversal grooves design Optimized fuel consumption • New silica compounddecreasesrollingresistance 2 NEW SIZES PC • Section: 165 to 245 mm • Diameter:15” to 18”Series: 65 to 40SI: T-H-V STRIAL WINTER replaces STRIAL 301 in 15”-18” dimensions E /labelingtestsarestillongoing/ (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C to 4 3 1 2 70-72 dB

  15. STRIAL 601 Directional tread pattern • Highly carved: numerous tread blocks for good drivability in the snow • 4 longitudinal grooves (2 main ones + 2 secondary ones) for rapid evacuation of water towards the rear • Numerous V-shaped transversal grooves for rapid evacuation of water on the sides • High sipe density for improved grip on snow, ice, and wet surfaces PC • Section: 145 to 185 mm • Diameter:13” to 14”Series: 80 to 60SI: Q-T E-F (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) E to 4 3 1 2 68-72 dB

  16. STRIAL ICE NEW TREAD PATTERN Very good traction and braking on ice • Numerous studs and proper stud positioning • Optimized contact with the road Reliable performance on ice and snowsurfaces • Numerous tread blocks and high density of sipes • Efficient evacuation of ice particles Lower fuel consumption • New silica compound decreases rolling resistance 1 NEW SIZE PC • Section: 185 to 225 mm • Diameter:15” to 17”Series: 65 to 50SI: T STRIAL ICE replaces STRIAL 501 in 15”-17” dimensions /labelingtestsarestillongoing/ E /gradinginformationonlyfornon-studdedtyres/ (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 70-72 dB

  17. STRIAL 501 Excellent handling • Numerous tread blocks and Z lamelles Good grip on ice, snow, and wet surfaces • High density of sipes Efficient snow and slush evacuation providedby • Transversal grooves Excellent longitudinal grip while braking; and acceleration and lateralgripdueto • Position and shape of the studs PC Section: 175 to 225 mm Diameter:13” to 17”Series: 70 to 50SI: T STRIAL 501 remainsin 13”-14” dimensions

  18. STRIAL 701 Very good water evacuation 4 longitudinal grooves Good level of grip on dry wet and winter conditions High density of sipes No Compromise on Safety or Durability New technical solutions on all sizes to achieve optimum high speed performances and for added safety Additional sidewall strength for shock resistance on SUVs 275/40 R20 106Y XL the 1st20” dimensionis coming in 2019 7 NEW SIZES SUV • Section: 205 to 255 mmDiameter:15” to 19”Series: 75 to 50SI: H-V-W-Y C-E (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 69-71 dB

  19. STRIAL ROAD - TERRAIN NEW RANGE • TRUSTWORTHY DESIGNAND PERFORMANCES • Aggressive all terrain tread design meetsthe market expectations • Ability to travel on and off-road • The tread pattern is designed formulti surface usage • NO COMPROMISE ON SAFETY AND • TOUGHNESS WHEREVER YOU GO • Highly durable double layered casing withdouble steel belt tread protection • Good shock resistance in rough terrain • Long and even wear combined withride comfort 11 NEW SIZES Section: 225to 285mm Diameter:15” to 18”Series: 80to 60SI:S-T-H SUV E /labelingtestsarestillongoing/ (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C-E 4 3 1 2 71-73 dB

  20. STRIAL SUV WINTER • Reliable on snow, wet, and dry roads • Numerous tread blocks and high density of sipes • Micro-rib detailing in the grooves • Efficient aquaplaning and slushplaningprevention • Optimal number and density of grooves • Special angle transversal grooves design • Optimized fuel consumption • New silica compound 275/40 R20 106V XL the 1st20” dimensionis coming in 2019 6 NEW SIZES SUV Section: 215 to 255 mmDiameter:16” to 19”Series: 70to 55SI:H-V C-E (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) E 4 3 1 2 70-72 dB

  21. STRIAL SUV ICE Very good traction and braking on ice Numerousstuds and special stud positioning Optimizedcontact with the road Reliable on ice, snow, and wet surfaces Numeroustread blocks and high density of sipes Efficientevacuation of ice particles Optimized fuel consumption NewSilica compound 275/40 R20 106T XL the 1st20” dimensionis coming in 2019 6 NEW SIZES SUV • Section: 215 to 235 mmDiameter:16” to 18”Series: 65 to 55SI: T C /gradinginformationonlyfornon-studdedtyres/ (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 72 dB

  22. STRIAL 101 Lined asymmetric tread pattern • 3 longitudinal grooves for rapid evacuation of water • Numerous solid tread blocks, siped and staggered on the shoulders for effective grip when braking and good driveability on loose soil • Square shoulders and flat profile for good stability in turns Robust construction • Excellent load resistance 1 NEW SIZE LT LIGHT TRUCK Section: 165 to 235 mm Diameter:14” to 16”Series: 80 to 60SI: R-S-T-H E (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 72 dB

  23. STRIAL 201 Providesgood grip in slippery and snowy conditions • Numerous tread block and transversal groove • M+S marking Excellent load resistance • Robust construction Stable handling • Square and robust shoulders 1 NEW SIZE Section: 175 to 235 mm Diameter:14” to 16”Series: 80 to 60SI: R-T LT E /gradinginformationonlyfornon-studdedtyres/ (1) Fuel efficiency (from A to G) (2) Wet grip (from A to G) (3) External rolling measured value (decibel) (4) External rolling noise class (from 1 to 3) C 4 3 1 2 73 dB

  24. MARKET COVERAGE Europe, Russia and Ukraine

  25. ROBUST MARKET COVERAGE 2017 data LIGHT TRUCK PASSENGER CAR 94% 89% 88% 91% * coveragecalculatedondimensionsoldineuropean PC summer market in 2017

  26. ROBUST MARKET COVERAGE 2017 LIGHT TRUCK PASSENGER CAR 95% 90% 95%* 82%* 84% *Studded *Winter

  27. ROBUST MARKET COVERAGE 2017 LIGHT TRUCK PASSENGER CAR 95% 94% 93%* 75%* 91% *Studded *Winter

  28. BRAND IDENTITY

  29. LOGO • The logo must not be manipulated or altered in any way, shape or form • The various elements of the logo must be used together and should never be separated • The size can only be altered to scale

  30. BUFFER ZONE OF THE LOGO • A minimum clear space requirement has been established to ensure the prominence and clarity ofthe STRIALlogotype. Clear space refers to a distance of “X”, as a unit of measurement. “X” equalsthe width of the letter “I” of the STRIALlogotype

  31. LOGO ON VARIOUS BACKGROUNDS Here are examples of the correct and incorrect way to use the logo on a variety of backgrounds. It is important to have adequate contrast between the logo and the background for optimal visibility. Use of the logotype on: SolidbackgroundsPhotobackgrounds Examples of incorrect use of the logotype

  32. COLOUR CODES • The two colours, blue and dark red must be used in priority • Colour equivalents must be respected • In some cases (telephone directory, press, etc.), when printed in black, it is important that the grayscale equivalents for reproducing the logotype be respected

  33. ACCOMPANYING TYPEFACES The Corbel and the Arial font families have been chosenas the primary typefaces for STRIALidentity

  34. BRAND SUPPORT End-usercommunication, online and productlaunchmaterial

  35. ModernEuropean tyre brand designed by specialists in tyre productionto satisfy your new expectations as our consumers in line with new market trends. TheSTRIAL brand provides safe tyres with modern design in all key product category in PASSENGER CAR, SUV, and LIGHT TRUCK product segments. END-USER COMMUNICATION WHY TO CHOOSE STRIAL BRAND

  36. END-USER COMMUNICATION STRIAL, Quality tyres at low price STRIAL, Economic “Peace of mind” tyres STRIAL tyres, safety made in Europe TALKING POINTS TO PUSH THE BRAND

  37. END-USER COMMUNICATION (2/2) BRAND STORY AVAILABLE ON CUSTOMER INTERNET WEBSITE 1935 FACTORY FOUNDATION The factory - where STRIALtyres are produced - has been found in 1935 to produce rubber products 1974 BFGOODRICHAGREEMENTS In 1974 a licence agreement than in 1978 a joint venture agreementwas signed with BFGoodrich 2013 STRIAL The new brand was developed in the second half of 2013based on new market trends and modern consumer needs 1959 TYRE PRODUCTION Tyre production started in 1959. In 1972 the first radial tyre was produced. 1997 JOINT VENTURE In 1997, a joint venture agreement was signed with one of the largest tyre manufacturer to renew licence agreement and to provide commercial cooperation. The cooperation led to the foundation of a joint company and in 2007, a majority ownership.

  38. END-USER COMMUNICATION BRAND STORY AVAILABLE ON CUSTOMER INTERNET WEBSITE SAFE TYRES WITH MODERN DESIGN WITH GUARANTEED PRODUCTION QUALITY • The STRIAL tyres are produced in a European factory belonging to one of the worldwide leading tyremanufacturers. • The passenger car tyre factory has succeeded to pass the quality monitoring system and has been certified by independent auditors • CERTIFICATE ISO 9001 • Compliance with UNECE* regulations * United Nations Economic Commission for Europe

  39. END-USER COMMUNICATION BRAND STORY AVAILABLE ON CUSTOMER INTERNET WEBSITE SAFE TYRES WITH MODERN DESIGN WITH GUARANTEEDPRODUCTION QUALITY • STRIAL brand offers modern and reliable products in all key tyre category PASSENGER CAR • Summer • Winter SUV LIGHT TRUCK • Summer • Winter

  40. ONLINEBRANDSUPPORT The end-user STRIAL brand website highlights brand history, provides information about the factory where STRIAL tyres are produced and presents STRIAL product offer with available sizes and downloadable HD product photos. WEBSITE • QR codeonthetyrelabelleadstothewebsite

  41. PRODUCT LAUNCH MATERIAL • Presentations • Productsheets

  42. DOWNLOADABLE MATERIAL • USER:strial • PASSWORD:he36787 • All in 1http://t3.altavia.hu/strial • Logoshttp://t3.altavia.hu/strial/logo

  43. VALIDATION NEEDED! In case of STRIAL brand elements’ usage we are at your disposal to help. Before printing or publishing any creation using STRIAL brand elements, please send us the layout for validation.

  44. THANK YOU FOR YOUR ATTENTION!

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