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Ice Cap Marketing Plan

Ice Cap Marketing Plan. Tim Horton’s is known for its low prices and easy access. Two main competitors are Country Style and Coffee Time Tim Horton’s currently holds 76% of the Canadian market of baked goods and 62% of the coffee market Approximately 3000 stores throughout Canada.

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Ice Cap Marketing Plan

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  1. Ice Cap Marketing Plan

  2. Tim Horton’s is known for its low prices and easy access. • Two main competitors are Country Style and Coffee Time • Tim Horton’s currently holds 76% of the Canadian market of baked goods and 62% of the coffee market • Approximately 3000 stores throughout Canada Current Market Situation

  3. How are we going to cut the price? -Modify the manufacturing and assembly process -Reduce time by 1 minute

  4. Marketing Concept • Make the Iced Cap affordable: Price Cut • Serving it faster: Production Change • Keeping the Iced Cap tasty: Quality Control

  5. Price Cutting

  6. Price Cutting cont`d Before After

  7. Price Cutting cont`d Increase in Volume *Based on market research.

  8. Price Cutting cont`d Increase in Profit 35.85% *Based on market research.

  9. Production Change Reduce in Customer Waiting Time

  10. Financial Report 638.2 563.6 509 429 373.3 333.6 Shown are Q3 reports, data for 2010 are based on calculation.

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