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Red Bull Racing

Red Bull Racing. Agenda. Introduction - Matthew Parker, Sales Director ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director Simplifying Application Management – Ralph Lorkins, Solutions Architect Manager Break

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Red Bull Racing

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  1. Red Bull Racing

  2. Agenda • Introduction - Matthew Parker, Sales Director • ‘Stormy Weather’ Perils of the Cloud – Paul Court, Technical Director • Simplifying Application Management – Ralph Lorkins, Solutions Architect Manager • Break • The changing face of UK connectivity – Martin Saunders, Marketing Director • Partnering with Claranet – Darren Metherell - Corporate Sales Manager • Panel Q&A • Lunch • Red Bull Presentation – Steve Nevey • Red Bull F1 factory tour • Summary & Closing statement - Matthew Parker, Sales Director

  3. Attendees • Samir to add list of attendees

  4. Claranet’s market view • We believe: • Companies will consume more technology over the next 10 years • Companies’ ability to manage technology internally will decrease • Providing a wide range of managed services as a single service is key We make our profits by providing a high quality service that improves efficiency, and enables our customers to focus on their core capabilities.

  5. What the Analyst’s say…. ‘These are times of transition. The economy is transitioning from recession to recovery. Enterprises are transitioning their strategies from cost-cutting efficiency to value-creating productivity. Technologies are transitioning from ‘heavy’ owner-operated solutions to ‘lighter-weight’ services. In turn, CIO’s are transitioning IT beyond merely managing resources to taking responsibility for managing results’ Gartner 2010 CIO Report

  6. The opportunity • Mid-market companies need us (or others like us) to help them • Save money • Grow their business – quality and flexibility of MSP services as contributor • Change the game with more relevant SLAs – focus on application availability (connectivity and hosting) • Build a profitable business based on providing consistent high quality. • Managed Service provider delivering integrated application and network services under a single, business relevant SLA.

  7. Who are we? A Managed Services Provider A technically astute partner offering Networks, Hosting and Managed Applications Services An experienced company with 36,000 business customers With an International footprint across 7 countries Our Claranet UK revenue in 2009 was £39 million

  8. International Footprint • 7 countries • 14 Offices • 520 employees

  9. Our Managed Services Stack GLOBAL SERVER LOAD BALANCER NETWORK MONITORING MPLS CO-LOCATION NETWORKS HOSTING SHARED HOSTING DSL MANAGED SERVICES DISASTER RECOVERY ETHERNET APPLICATIONS DATA STORAGE MANAGED EMAIL WEB SERVER MONITORING SOFTWARE ENGINE DATABASE ADMINISTRATION

  10. Solution Management

  11. Our Customers

  12. Our Vendor Partners

  13. Stormy Weather The perils of the ‘cloud’ Paul Court - Technical Operations Director - Claranet UK

  14. Who are we? A Managed Services Provider A technically astute partner offering Networks, Hosting, V Cloud and Managed Applications Services An experienced company with 36,000 business customers 550 employees spread across 7 countries

  15. Eyjafjallajokull – Big Clouds

  16. The perils of the ‘cloud’ ? Unlike children (or Volcano's), it is generally considered a good thing when technology is ‘disruptive’ because, in theory, it has improved a product or service in ways the market did not expect.

  17. Stormy Weather Hosting, Challenges for a new era

  18. The Hype “Cloud Will save you Money” “Virtualise your estate and Save!” “Cloud is the future of Services Computing” “Unrestricted Cloud Computing – All you Can Eat” “The future is Virtualisation!!!”

  19. Stormy Weather Back to Basics, What’s Cloud ??

  20. The Standard Server Model

  21. Virtualising a Server Optimise Consolidate Traditional server can only support a single Operating System and Application A server running a Hypervisor can support multiple Operating Systems, each supporting a different application

  22. The Virtualised Server Model Fault Tolerance

  23. Fault Tolerance

  24. The Cloud Services Model

  25. Why Cloud ? • Agile in deployment. • Flexible in resource allocation – i.e. rapid resource increases/decreases – increased during sale period and decreased after. • Provides high availability. • Does not inhibit growth. • All for less money, on a pay as you grow basis – i.e. start small and grow when business does.

  26. Why Cloud ? • To use another analogy, if you as an individual pick up a telephone, you get the same dial tone and ability to make calls as Barclays or Sainsbury. You just pay less because you use it less. • Cloud should enable you to affordably have access to, and use of, the same world-class information technology as any FTSE / Fortune company.

  27. Stormy Weather Some of the Types of Cloud

  28. Private cloud vs. Public cloud • Public Cloud (Contended) – Cloud services that have contended resources (processing and storage open to all) • Public Cloud (Shared) – Cloud services that are publicly accessible with shared resources (processing and storage divided into reserved chunks) • Private Cloud (Dedicated) – Cloud services but all resources dedicated to a single client or company.

  29. Stormy Weather What are the Risks ?

  30. Security Risk Assessment Standard Model Cloud Model Virtualisation Model LOW RISK HIGH RISK

  31. Compliance vs PCI Standard

  32. Stormy Weather Is it possible to run Compliant Services in the Cloud ?

  33. Yes, of Course • But with Caveats…..

  34. Break Down As enterprises start to run their systems on the cloud without thinking about the bigger picture, existing certifications and compliances can start to break down and business risks go up.

  35. Some Common Issues • Most certifications assume that the enterprise controls everything, and it's all located within their direct control. • In certain cases, compliance will be impossible, It is difficult with Cloud to take full responsibility for who can access data, who sees it and how it is stored. • Since the premise of the cloud is that customers don't necessarily need to know or care where their data is, this makes compliance “interesting”.

  36. Some Common Issues • Virtual servers will typically have multiple functions running on a single physical server. Section 2.2.1 of the PCI DSS, for example, states that a server should perform only one primary function. ?! • Companies looking to reduce their IT costs and complexity by tapping into Cloud computing services should first make sure that they won't be stepping on any privacy land mines in the process…

  37. Stormy Weather What do I need to know / ask ?

  38. Check List • What are the goals of the project ? • What compliance do I need ? • Where is my data ? • How does the system currently work ? • How am I connecting to it ?

  39. What are the goals of the project ? • Increased abilities ? • Outsource responsibility ? • Reduce Capex and/or Opex ? • Simplify management ? • Reduce risk ?

  40. What compliance do I need ? • PCI-DSS for merchants with card data • FISMA, HIPAA and SOX etc for financial data • DPA for systems storing customer data • ISO 9000 / ISO 27001 for business compliance

  41. Where’s my data? • Some may already be with a 3rd party (Payment Provider) • If it’s on your systems, is it encrypted/encryptable • Who / What needs access to it ? • How Dangerous is the data ?

  42. How does my system work ? • Can system elements be separated ? • Website can normally be sliced by element type – Graphics, HTML, Scripts, Downloads – can any of these be placed on the Cloud ? • It there a reliance on other systems / places • From a line to the office to 3rd party data providers • Does the system naturally Cloud ?

  43. IaaS vs. PaaS • Two Levels of Service • IaaS – Infrastructure As A Service • Colo infrastructure replacement with the availability and manageability advantages of the Cloud • PaaS – Platform As A Service • servers + OS + managed software engine / DB engine with the availability advantages of the Cloud

  44. Which Bits ? Physical Firewall Virtual Servers Physical Firewall Database

  45. How am I connecting to it ? • Connectivity will now become a Major factor in uptime. • Is that old single ADSL still viable? • Should I look at new gen products. • Ethernet • FTTC • FTTP • What resilience do I have ?

  46. Stormy Weather Tasks

  47. Cloud Computing tasks • Here are the new Cloud Computing tasks that are coming your way that you’re going to have to find ways to staff or find partners who can help you with and or take ownership of:

  48. Cloud Computing tasks • Extend: you’re going to have to come up with ways to create bridges between your existing network environment and the cloud. then you’re going to have to maintain those bridges. • Pick: you’re going to have to pick a couple of cloud service providers. Once you’re in bed with them, you are going to have to have staff to monitor how they are performing and to provide the human interface to fix the issues that always show up. • Monitor: forget outages, what about day-to-day issues? You are going to need staff to monitor and mange the apps that you have running “in the cloud”.

  49. Cloud Computing tasks • Identify: who on your staff is allowed to do what? Since the old rules about getting access to boxes no longer apply, you’re going to need new rules and new staff to enforce and update them. • Encrypt: since you are now going to be storing data off site and “out there, where ever There is”, encryption becomes more than a nice-to-have, now it’s a necessity. Somebody on your staff is going to have to be double checking everything all the time to make sure that it REALLY IS encrypted.

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