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Explore the strategy, data sources, results, and next steps of State Farm's project to reduce crash severity and frequency at dangerous intersections, using claims data and media awareness. Findings were shared at the International Forum on Traffic Records & Highway Information Systems. Learn about the initiative's impact and evolution since its inception.
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State Farm’s Dangerous Intersections Initiative John Nepomuceno, P.Eng., MBA International Forum on Traffic Records & Highway Information Systems August 2002 Orlando, Florida
Outline • Study objectives and strategies • Data sources • Results • Next steps 28th International Forum on Traffic Records & Highway Information Systems
Vehicle 2% 6% 2% 3% Road 3% 27% Driver 57% Causes of crashes Road-related causes account for approximately 35% of crashes 28th International Forum on Traffic Records & Highway Information Systems
Reporting threshold Fatal-DUI, single-vehicle run-off road crash Frequency Enforcement Engineering Rear-end PDO crash during rush hour Increasingseverity Under-reporting of crashes 28th International Forum on Traffic Records & Highway Information Systems
Minimum Reporting Thresholds 2 Injury 1 Towaway 1 Between $2000 and $3000 0 Between $1000 and $2000 18 Between $750 and $1000 Minimum Reporting Thresholds 5 Between $500 and $750 18 Between $250 and $500 5 Between $0 and $250 1 No reporting Number of states (incl. D.C.) 28th International Forum on Traffic Records & Highway Information Systems
Dangerous Intersections Initiative • Goal: • To reduce the frequency and severity of crashes at high-crash locations and raise public awareness about the risks of everyday driving • Strategies: • Use own claims data to identify crash-prone locations around the country • Provide funding to improve intersection safety • Use the popular media to raise awareness 28th International Forum on Traffic Records & Highway Information Systems
State Farm Insurance • Detailed cost information on vehicles • Largest claims database in the country • In 1998, our research databases were amended to include a location field • Date, time and “facts-of-loss” fields 28th International Forum on Traffic Records & Highway Information Systems
Dangerous Intersections Initiative • Sorted according to location field • Frequency-based; claim frequencies factored up to reflect market share locally • Location confirmed against facts-of-loss data • In 1999, limited to 1 year of data; 2 years in 2001 28th International Forum on Traffic Records & Highway Information Systems
28th International Forum on Traffic Records & Highway Information Systems
28th International Forum on Traffic Records & Highway Information Systems
28th International Forum on Traffic Records & Highway Information Systems
28th International Forum on Traffic Records & Highway Information Systems
28th International Forum on Traffic Records & Highway Information Systems
Dangerous Intersections Initiative • Rates vs. Collision Frequency • Intersection volume data is not consistently available throughout the country • Prioritization based on rates would increase work at least ten-fold • Collision rates often result in low volume roads being prioritized • Collision frequency is easier to convey to public 28th International Forum on Traffic Records & Highway Information Systems
Dangerous Intersections Initiative • Better business case for State Farm • Insurance premiums are a function of frequency and severity of crashes Frequency x severity = # policyholders x premium 28th International Forum on Traffic Records & Highway Information Systems
Crashes c2 c1 v1 v2 Volume Dangerous Intersections Initiative AR1 = c1/v1 AR2 = c2/v2 AR1 > AR2 28th International Forum on Traffic Records & Highway Information Systems
Dangerous Intersections Initiative • Identified Top 10 nationally • Provided up to $20,000 for a study • For Top 10 nationally, $100,000 for improvements • 1999 - 172 locations identified • 2001 - 224 locations identified 28th International Forum on Traffic Records & Highway Information Systems
Evolution since 1999 • Crash index – weighted score to reflect higher severity • Two years of data (1999 and 2000) • Assistance from the Advocates for Highway and Auto Safety • Advance contact to notify affected communities 28th International Forum on Traffic Records & Highway Information Systems
State Farm Danger Index 28th International Forum on Traffic Records & Highway Information Systems
Results • Communities representing 92 of the 172 locations identified in 1999 applied for and received grants • Received approximately grant applications representing 120 of the 224 intersections named in 2001 28th International Forum on Traffic Records & Highway Information Systems
Next Steps • Conduct an E-B evaluation of those intersections that were studied and improved in the 1999 Initiative (Q4 of 2002) • Support national initiatives in intersection safety • Support research initiatives in highway safety 28th International Forum on Traffic Records & Highway Information Systems
Final Words • Last year, SF lost more than $5B • Need to do what we can to reduce the frequency and severity of crashes • Auto insurance is becoming commoditized • Raising rates is an unattractive alternative • To remain competitive, we must do more to manage losses • Traffic engineering can be very effective in reducing crashes 28th International Forum on Traffic Records & Highway Information Systems
Contact Information John Nepomuceno, P.Eng., MBA State Farm Insurance Companies Bloomington, IL 61710-0001 Tel: (309) 763-5706 John.Nepomuceno.LUJD@statefarm.com 28th International Forum on Traffic Records & Highway Information Systems