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PepsiCo: Business Overview and Strategic Analysis

Learn about PepsiCo's history, products, markets, and distinctive competences along with an in-depth environmental assessment. Explore their mission focusing on unmet needs, sales analysis, and strategic priorities for implementation.

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PepsiCo: Business Overview and Strategic Analysis

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  1. Matheus, Gustavo, Jose, and William Adam, BUS 410 - Business Policy & Strategic University of Mount OliveTillman School of Business

  2. PepsiCo Overview • Background and Mission • Environment Assessment • Capabilities Analysis • Goals • Strategy • Implementation Priorities

  3. I. Background & Mission History

  4. More than 1000 drinks!!!!

  5. Headquarters – Purchase NY

  6. I. Background & Mission Products and services Global Products Pepsi (carbonated soda) Lay’s (chips) Tropicana (fruit juices) Quaker (cereals) Gatorade (performance drink)

  7. I. Background & Mission Products and services Good for you Naked Juice Kale Blazer Tropicana Pure Premium Sabra Roasted Garlic Hummus Quaker Stila Mango Aquafina Gatorade G-Recover Mixed Berry Better for you Lay’s Baked Original Grain Waves Sour Cream & Chives Pepsi Next Alvalle El Gazpacho Original H20H!Lemon Lime Pepsi Kick Fun for you Cheetos Fritos The Original Mountain Dew Starbucks Ready-to-Drink Frappuccino Doritos Nacho Cheese Wakers Deep Ridged Mature Cheddar & Onion Healthier

  8. Water Flavoring Corn Meal Starch Concentrate Plant Powder Bakery Syrup Products and services – process Water Sugar Sweeteners Packing Bottling Plant Frito-Lay Vending Machine Co. Fast Food Chain Store Grocery Store Distributor Convenience Store Restaurant

  9. Background & Mission Products and services – Sales division (2015 )

  10. I. Background & Mission Mission -Abell’s Model

  11. I. Background & Mission Mission -Abell’s Model: Served Market • What segment of the population PepsiCo is trying to serve? • Young adults, teenagers • Mass production (standardized products). • Convenience: “Grab-n-Go.” • Markets: • Supermarkets (Sam’s Club, Kroger, Costco Wholesale, Target, Walmart, Dollar General, Publix). • Convenience stores, other retailers, vending machines, food services outlets • Products sold globally.

  12. I. Background & Mission Mission – Sales by region (2015)

  13. Russia (4%) Canada (4%) U.K (3%) U.S (56%) Mexico (6%) India (>50% Indian market) $5.5b Investment $5b Investment Brazil (2%) Sales (2015) – Segment Report

  14. I. Background & Mission Mission -Abell’s Model: Unmet or unsatisfied needs • Fun, refreshment, nourishment, health concerns (osteoporosis, diabetes, heart diseases…) • Product innovation. • The demand for more products with less calories (nonfattening), without excluding the cola touch. • Healthy, non-carbonated beverages.

  15. I. Background & Mission Mission -Abell’s Model: Distinctive Competences • R&D, nutrition, and flavors. • Research laboratories having the R&D working fits with innovation. • Media advertising (Michael Jackson, Beyoncé). • Package design. • Brand management. • International business.

  16. Consumer research (ethnography):

  17. Environmental Assessment Economics trends of principal nations/blocs United States Europe Mercosur Russia India China

  18. Environmental Assessment Economics

  19. Environmental Assessment Economics

  20. Environmental Assessment Economics

  21. Environmental Assessment Economics

  22. Environmental Assessment Economics

  23. Environmental Assessment Economics

  24. Environmental Assessment Economics

  25. Environmental Assessment Economics

  26. Environmental Assessment Economics

  27. Environmental Assessment Economics

  28. Environmental Assessment Economics

  29. Environmental Assessment Economics

  30. Environmental Assessment Economics – takeaway • PPP estimates reflect adjustments needed to exchange rates between countries needed to make their currencies comparable to each other’s purchasing power. • Although the major countries’ GDP growth rates declined in recent years, they are projected to resume growth in the next five years. • India GDP (PPP) and population are growing very fast! • Brazil’s unemployment rate is the highest (political turmoil + economic recession). • Brazil is going to be an area of focus for PepsiCo, because as population grows and unemployment rises, PepsiCo must come up with solutions that will allow its Brazilian consumers to continue to afford its products.

  31. Environmental Assessment Markets – well positioned in attractive growth categories

  32. Environmental Assessment Markets – with a great mix

  33. Environmental Assessment Markets – Organic vs non-organic

  34. Environmental Assessment Markets - Less soda, fewer calories

  35. Environmental Assessment Markets - Water is gaining on soda

  36. Environmental Assessment Markets Fast casual restaurants (Panda Express). Casual restaurants (IHOP, Buffalo Wild Wings, Applebee’s). Grocery stores (Target). Fast-food restaurants (Subway, Burger King). Convenience stores (7 Eleven). Drugstores (Walgreens, CVS).

  37. Environmental Assessment Markets – Global brand value

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