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Branding Optical Networks for Relevance and Innovation

Explore strategies to brand optical networks effectively and make them appealing to users. Learn about the Danish Research Network's approach to PR, communication, and network upgrades.

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Branding Optical Networks for Relevance and Innovation

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  1. Overview 9 - 10.30 • How to brand optical network? (Linda) • P2P (Simon) • Workshop • Discussion Linda Greve Bendixen - Danish Research Network & UNI-C

  2. How to Brand Optical Networking? Linda Greve Bendixen - Danish Research Network & UNI-C

  3. Agenda • Where the Danish Research Network stand • How we handle PR and communication • The upgrade we stand before • How to brand optical network • Workshop and discussion: How do we make optical network and P2P relevant and ’sexy’ to the user Linda Greve Bendixen - Danish Research Network & UNI-C

  4. Where the Danish Research Network stand • We run the technical side of research network in Denmark • We try hard to establish and maintain relevant services to the end user • We are becoming more and more known in media and some circles of researchers • Employees: 16 people, only tree working full time on the research network Linda Greve Bendixen - Danish Research Network & UNI-C

  5. How we handle PR and communication • E-newsletter bi-monthly, soon also as RSS-feed • Press releases on larger events • Continuous contact to relevant media and journalists • Continuous contact to our network • News on the website • Annual conference - and attending relevant conferences • Workshops and meetings Linda Greve Bendixen - Danish Research Network & UNI-C

  6. The upgrade we stand before • Now: 2.5 G/sec on the backbone • Upgrade: Optical network with the possibility of dedicated fibres between institutions etc. • We should have  network by the end of 2007 Linda Greve Bendixen - Danish Research Network & UNI-C

  7. How we could brand optical network • Place articles in relevant media • Make good cases in telemedicine and e-computing etc. • Have sessions about lambdas on the annual conference Linda Greve Bendixen - Danish Research Network & UNI-C

  8. Now over to Simon and P2P Linda Greve Bendixen - Danish Research Network & UNI-C

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