Download
1 / 8
80 likes | 90 Views
As someone who has interest in digital marketing, you must have asked yourself the question u2013u00a0is digital marketing the right career choice? Itu2019s understandable if you have some concerns or fears delving into digital marketing. However, here is what you need to know about digital marketing.
E N D
5 Mistakes You Should Not Make While Starting A Career In Digital Marketing
As someone who has interest in digital marketing, you must have asked yourself the question – is digital marketing the right career choice? It’s understandable if you have some concerns or fears delving into digital marketing. However, here is what you need to know about digital marketing.
People love situations where they can interact with the brands they love, especially on social media. Also, they get to know about upcoming products, changes or information about these brands through email. For this reason, these brands need someone that can help them out with the job so that they keep their brand name in the conscious or subconscious minds of their customers.
The demand for people with digital marketing skills keeps rising. For instance, Marketing Hiring Trends reported in 2018 that the number of companies that intend getting more marketers were 69%. (Source: Left Bank) Companies keep discovering the need for more marketing strategies which has led to an increase in the demand for digital marketers. In case you may be wondering what digital marketers make as salary, you might be happy to know that the average salary for that position stands at $107,100. (Source: McKinley Reports)
Now that we have cleared that out of the way, here are 5 mistakes you should not make while starting your career in digital marketing: 1. No clear understanding of the audience: You don’t delve into a marketing campaign without first having proper knowledge of the people you are targeting. That way, your message content will resonate with their pains, interests, and challenges. That is the only way you can get a favorable response from them.
2. Setting unrealistic expectations We understand that you want to impress your client and may be willing to go the extra mile to achieve results. But you should not do so at the detriment of your reputation. Setting unrealistic goals or making big unattainable promises will set you off on the wrong track. If you are not sure of the result you will get, don’t go making big promises.
3. Not including email marketing This is one major mistake some digital marketers make, especially those starting their career. Because there is a lot of buzz made about how effective social media and mobile channels are in making sales, people tend to easily forget how impactful email marketing can be. And this is where a lot of people miss it and make huge mistakes. Email is one way to connect with a customer’s journey personally.
