Catalogue Printing: The Most Effective Method Of Advertising

1. Catalogue Printing: The Most Effective Method Of Advertising Catalogue printing is used to make effective and quick medium to introduce products to the targeted audience. They are highly efficient and useful to inform customers about business, services and products. They are an impressive marketing medium to pitch promotional offers to make the product or service ordering easy for the customer. These important marketing tools are generally available in various sizes. Double sided a5 printing is used in making them. Most printing services have templates for making these catalogues. Users can either choose one of the templates or as for tailor made designs. These direct marketing materials must e unique so that it can be successful in attracting customer’s attention. In this world of social media, catalogue continues to grab attention of customers. Well-designed catalogues are easy to use as they provide systematic and aesthetically pleasing design of products and services.

2. Most of the catalogues would have all the important information like details of the company, more information of the product or service and contact numbers and address. They also include mention of other products and services offered by that particular company or branch. In this era of internet, many companies still prefer the use of catalogues as they believe this form of marketing reaches wider audience. Business showrooms use catalogues to show sample of their products to their potential customers. Since, its induction in 1990s, catalogue marketing has gone through tremendous changes. New channels are added to reap optimum benefits as retailers are shifting to e-commerce, printing fewer catalogues and restructuring of business as customers are shifting to online shopping. Few advantages of these marketing tools are  Graphical representation of products: Customers can go through products photographs, go through the detailed descriptions and compare prices with other popular brands.  Long-term reminders: Customers who are interested in the product or service would keep the tiny booklet for future reference.  Represent business: Professional product catalogues not only give information about the services or products but they act as their business representative and reflect the companies’ standard and values.  Effective: A good quality paper and high standard inks help in giving a professional look to the catalogue, would work well in impressing the clients, and could gather faithful customers for the business. The booklets that have 64 pages or less would be bounded by saddle method of binding, which uses staples to secure all the pages. They are most economical form of binding. Perfect method, the other popular method uses glue to stick pages together. The client can also choose the type of binding.