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Continuous Delivery of Terminology

Continuous Delivery of Terminology. An Expert Panel. Why Terminology?. (Daniel Sullivan, Tableau). What is Continuous Delivery?. Some of the Challenges. The Experts. Terminology Management in the Source: buy-in, adoption, process Alina Koldin | Content Project Manager.

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Continuous Delivery of Terminology

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  1. Continuous Delivery of Terminology An Expert Panel

  2. Why Terminology? (Daniel Sullivan, Tableau)

  3. What is Continuous Delivery?

  4. Some of the Challenges Vorstellung | Einleitung | Translation | Trados | GroupShare | WorldServer | Collaboration | ST4 | CDs | Terminologie | Acrolinx | Redaktionsleitfaden | Lokalisierung

  5. The Experts

  6. Terminology Management in the Source: buy-in, adoption, process Alina Koldin | Content Project Manager

  7. Software that helps people see and understand their data. Loc efforts really began in 2012. Product is available in 8 supported languages. (16000 strings) Web properties and corporate communications in 28 locales. Started building in-region editorial teams in 2014. Experiments with terminology management began in 2014. Tableau

  8. Buy-in Challenges in the Source Language • Fear of controlled vocabulary • Lack of awareness of the impact of term decisions • Lack of proper tools infrastructure • Lack of ownership

  9. Adoption in the Source • We all own this • Infrastructure: tools + processes • Education • Terminology working sessions

  10. Terminology Management

  11. Infrastructure term dashboard web client SDL DB Trados/other

  12. Terminology Dashboard Demo

  13. Yahel Gal Translation and Localization Project Manager

  14. Investing.com • Global financial portal and internet brand, founded in 2007 • One of the top 10 financial sites worldwide • Composed of 30 editions in 23 languages • Available on desktop, mobile web, Android & iOS • Provides breaking news, analysis, real-time quotes and charts, as well as technical data and financial tools for the global financial markets

  15. The challenges Multiple languages and platforms Multiple place holders (keys) for a specific term – according to our needs Professional translators & site managers Text out of context: (while development, buttons, headers etc.), based on agile needs Length limitation

  16. For example….

  17. Another example….

  18. Case-study Italian translation(s) for “Pattern”

  19. Importance of Terminology • The Terminology is the database containing terms usually related to a specific subject.  • Investing.com uses Financial Terminology, such as: • “Economic Calendar” • “Technical Analysis” • “Candlestick Patterns” and many more

  20. Solutions • Implementing CAT tool (TM, TB, QA checks) • Technical and Linguistic QA

  21. Terminology in action Russian translation with Term Base

  22. Global Content Readiness & Corporate Language Services Daniel Sullivan | Director, Localization (Marketing Operations) June 2017 | dsullivan@tableau.com

  23. Topics & Take-aways Terminology Engagement and Workflow Management Terminology Beyond Quality Control Functions

  24. Terminology Engagement and Workflow Management Term Database Engagement By locale By contributor What does engagement tell us and what actions might it initiate Term request throughput and approval rate By locale By contributor What is significant about a high/low term suggestion approval rate Monitoring the approvals process KPIs Establishing SLAs Alerts

  25. Measuring & Enhancing Term Database Engagement

  26. Term Suggestion Approval Rates as KPI

  27. Isolating a Potential Problem: Where are we strong?

  28. Isolating a Potential Problem: Where are we weak?

  29. Terminology Beyond Quality Control Functions What does terminology do? Enterprise Platforms & Site Search SEO and SEM Search volume Search rank Optimized content Tagline Management Social

  30. Terminology Beyond Quality Control Functions Enterprise Platforms & Site Search

  31. Terminology Beyond Quality Control Functions SEO and SEM Search volume (API) Search rank (API) Optimized content (cross-database join)

  32. Terminology Beyond Quality Control Functions Tagline Review, Approvals, and Management

  33. Terminology Beyond Quality Control Functions Social Campaigns

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