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EFY’s Value & Culture

EFY’s Value & Culture. Welcome to the EFY Family. The Vision. Technology will be critical for success of individuals, organisations and nations... and EFY should play a significant role in enabling them to benefit from technology. The Mission.

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EFY’s Value & Culture

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  1. EFY’s Value & Culture Welcome to the EFY Family

  2. The Vision Technology will be critical for success of individuals, organisations and nations... and EFY should play a significant role in enabling them to benefit from technology.

  3. The Mission • To be of assistance to at least 10 million individuals by 2015 • To garner a 2 per cent plus stake of the entire Indian digital economy by 2015 • If it’s a technology related doubt—check with EFY

  4. Values & Principles • The main marketing team of a media property is its editorial team--they define the features of the product, and its positioning • If we want lesser corruption, we need to avoid corrupting too • All must be treated equally--lions like lions and rabbits like rabbits • If an individual is not growing at EFY, he/she will be more loyal if they seek better growth avenues • Reduce cost without reducing quality or increase quality without increasing cost • Bottom-line is more important than the top-line

  5. Overall HR Trends • No bias w.r.t. gender, caste, region, etc • Top score awarded for being a "perfectly safe place to work for women" by EFYians • Quite a few women are playing senior roles at EFY • We promote attritions during the "dating period" (probation) • We are as “lala” a company as GE, ITC, Unilever, Honeywell, Agilent, Infosys, etc i.e. it all depends on the nature of your boss—if she’s professional, you will find EFY to be professional, else not • Our priorities: #1: Editorial, #2: Sales, #3: Support • We are always looking for future senior managers and "directors" among EFYians

  6. Overall HR Trends • We confirm usually after 6 months—but increment at this juncture is awarded ONLY in exceptional cases • We have annual appraisals • Our appraisals are clubbed in groups of 2 months i.e. we appraise for Dec-Jan together, Feb & March together, etc • Members of Sales & Marketing teams have annual appraisal at the end of financial year • Increments if delayed are typically compensated through arrears • Typical increments are in the range of 0%, 5%, 10%, 15%, 20%--depending on performance • We usually don't terminate, we ask for resignations

  7. Key Trends w.r.t. Attrition • 70% of our attrition occurs within the first 6 months • 15% of the overall attrition occurs over 6 months to 2 years period • 10% of the overall attrition occurs over 2 years to 5 years period • 5% of the overall attrition occurs after 5 years

  8. Women at Senior Positions • Ms Poonam Kapoor: Director (South) • Ms Uma Bansal: Executive Editor of Electronics For You and Facts For You • Ms Srabani Sen: Executive Editor of Electronics Bazaar • Ms Molly Nair: Supervises the customer support team for Subscriptions • Ms Janani Gopalakrishnan: National award winner and freelance writer for EFY publications and portals

  9. Whom to Call if You Need Help... • Your senior to whom you report • For admin related issues: the Reception • For Hardware and Networking issues: the Reception • For Software issues: the Reception • For dispatch related issues: Dispatch team (Asharam - - > Molly Nair) • For accounts related issues--Accounts team (S B YADAV--> Sanjeev Gupta) • For HR related issues: (> Rahul) • For stationary/magazines: Stores (Jot Prakash- - > Mr Lowe) • For QMS(quality management systems): Quality team (Mr Lowe --> Directors)

  10. Things We’re Trying To Improve • Lack of training: As of now most of it is on the job-training • It's like a small family: So you might find some people to be a bit too inquisitive about personal matters • We tend to believe what we hear during recruitment: hence, many a times we discover serious short falls during the Dating period • We are in process of providing cafeteria facility. • We are not on top of the remuneration graph • We are transitioning from a Family-run to a Professionally-run business

  11. Good Things About EFY • We prefer to hire internally, and seek external professionals only when we can’t fill the vacancy from our existing HR pool • Only performance counts (problem for those who like to grow with help of ‘politics’ or ‘connections’) We are transitioning from a Family-run to a Professionally-run business • Even when we have shut down products, we have never fired their teams, rather re-deployed them elsewhere • Our IT infrastructure is GOOD • We are using a lot of Open Source software • We have a decent parking lot at the HQ—a rare resource amongst most organisations now-a-days

  12. A Bit About the Group • It all began with the magazine--Electronics For You • Idea conceived by Mr Ramesh Chopra (the VC) while in the final year at IIT Madras • Started in 1969 from residence • Started by Mrs Veena Khanna (ex-director, VC’s sister) and Mr S P Chopra (chairman, VC’s father) • VC joined in May 1969 • Right now: 4 magazines, 2 directories, 4 annual events, 7 portals • 2 more organisations are part of the group: IT Solutions India Pvt Ltd and Kits’n’Spares • Overall group: Approx. 160 people, over Rs 40 crore turnover

  13. Welcome to the EFY Family Technology Drives Us

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