Websites for Women in Agriculture and Small business

1. Websites for Women in Agriculture and Small business Sept. 20, 2007

2. Quick questions Who has an email address? How many people here use search engines to find information instead of the phone or “snail” mail Who thinks websites are the job of the IT people?

3. Who would you be more likely to do business with? A company who has a website or for whom information is available online or A company who can only be reached via phone or “snail” mail

4. Know when to spend Be wise. Find and use free tools so you can save your hard earned money for “stuff” that’s not free.

5. Tired of giving money to Bill? For an entire Office type suite check out www.openoffice.org

6. Need to create PDF’s? www.primoPDF.com (free) www.cutePDF.com (free)

7. Free email Gmail for your domain: www.google.com/a No more SPAM! Never delete another email. Find anything any time using powerful Google search. Learn about setting it up at http://accountsupport.elementfusion.com/email

8. Lots of free internet tools www.google.com/a

9. My Prediction Some day soon your computer will just be a “dummy” terminal and all software will be web based.

10. What is a Blog? A website you can subscribe to www.elementfusion.com Look for the “rss” feed or the “xml” feed Get your subscriptions sent to your email! www.rssfwd.com

11. The best way to learn how to blog is to start reading blogs

12. Other Stuff www.youtube.com or www.blip.tv (free video hosting) www.facebook.com or www.myspace.com (social networking) www.secondlife.com (get a new life) www.linkedIn.com (professional networking) www.digg.com (express your opinion and help the rest of us)

13. Getting your own domain www.godaddy.com www.networksolutions.com (Don’t let someone else do this for you!) Understand that each domain has an “A record” and an “MX record”

14. Free Website www.embracewater.com (Use my referral code AD103)

15. E-commerce options www.shopify.com www.aspdotnetstorefront.com

16. About Element Fusion • Locally owned by two founders since 1999 and currently employs 22 individuals. • 14th Fastest Growing Company in OKC Metro 50 (2006) • 600+ custom design clients are located across the country • Our products are used worldwide by over 10,000 users

17. Team Capabilities • Fulltime developers fluent in the following technologies: •  .NET, ASP, Perl, C, C++, C# •  SQL Server, Oracle, MySQL, & MS Access Databases •  Java •  Javascript, VBScript •  Macromedia Flash Development •  Cross-browser DHTML, XML, WML, AJAX • Graphic designers highly skilled in interactive flash development, website strategy and creative design • Search engine optimization and marketing specialists with more than 5 years of experience in the internet marketing industry. • Our team creates a dynamic flow between form and function to achieve our customers’ goals.

18. What we do • WEB DESIGN • PRODUCT DEVELOPMENT (Content Management) • INTERNETMARKETING (Search Engine Optimization)

19. Value Proposition • Staying Power • Focusing on Internet Technology • Ethics • Empowering our Customers • Documentation/Support

20. Element Fusion’sStrategy for Success Our team develops sites with databases of information, dynamic content and news, rotating design styles and unique content layouts. Our marketing engineers ensure your web presence is designed and developed to achieve performance of the highest marketing standards. By understanding your visitors’ needs and the search engine algorithms we can obtain optimal results.

21. Your Element Fusion Team • Development Specialists • Creative Director • 5 Web Designers • 3 Software Engineers • Consulting Specialists • Consulting Director • 5 Consultants • Operations Officer, Owner • Technology Officer, Owner • Internet Marketing Director • 2 Project Managers • Products Director • Support Director

22. Serving Oklahoma • OPERS (Okla. Public Employees Retirement System) • Department of Agriculture, Food & Forestry - Made in Oklahoma • ACOG (Assoc. of Central Oklahoma Governments) • Oklahoma General Agency • OKC Museum of Art • Oklahoma Foundation of Medical Quality • Oklahoma Business Ethics Consortium • OKC Public Schools Foundation • Oklahoma Heart Hospital • Oklahoma Employees Credit Union • Oklahoma Humanities Council

23. Design Tactics • Emerging Trends • Industry Fit • Usability • Standards • Interaction • Call to Action

24. Proven Design Process • Discovery – project planning with your team. • Design – Comp design and client revisions. • Implementation – Cut-up into validated XHTML and CSS. • Site Build – Page build with your content and images. • Quality Control – All design work must be approved by our Creative Director and Development Manager along each step. • Site Launch – After client approval, deploy to the live server.

25. Project Portal • Calendar • Milestones • Messages • Sent via e-mail • Recorded in the system • All reply’s and comments are saved. • Files • Company/Team Contacts

26. Design Examples

33. Separation of Style and Content • Cascading Style Sheets ensure that all visual design is completely separated from document content • Benefits of standards based design using XHTML and CSS • Improved compliance with accessibility standards • All content provided with text equivalent • Better search engine indexing of content • Graceful degradation ensures 100% compatibility for all web browsers on any platform including PDA and Mobile Phone browsers • Reduced file size resulting in faster page loads and less bandwidth usage • Ease of maintenance – global design can be updated by editing a single file.

34. CMS conforms to any design • http://www.flickr.com/photos/elementfusion • www.lifechurch.tv • www.robynpromo.com • www.chkenergy.com • www.andreadecker.com • www.okcmoa.com • www.bcclark.com • www.sugarcreek.net • www.artscouncilokc.com • www.tappdevelopment.com • www.snu.edu • www.panhandleoilandgas.com

35. Why cater to searchers? • Industry research shows that more than 80% of internet users rely on search engines and directories to find the information they need. This means that if you are not listed on the first few pages of Google, MSN or yahoo your website is not living up to its full potential.

36. Two types of SEO • At Element Fusion we focus on getting your website listed organically. Organic SEO is getting listed based on the content and structure of your website. • The other option is Pay-Per-Click or sponsored listings. Using the pay-per-click method is more immediate but with the rising costs of paid placement on the search engines it can become very costly. And there is also the concern about click fraud.

37. EF has a 5 step proven SEO process • Planning Meeting • Identification of Keywords • Keyword Copy • Publish the Copy • Submit to the Engines

38. Two Marketing packages • SEM Campaign (Using intensive study of search engine algorithms and taking proactive measures to adjust monthly.) Cost can be controlled and budgeted. Proactive. • SEO--One Time optimization. Cost can vary significantly because once (and if) rankings drop the research process needs to be conducted again. Reactive.

39. Our Philosophy of Products • Sophisticated yet simple to use • Be the best, not the most

40. Element Fusion has launched five new products this year Three are CMS products: • Water (for business) (www.embracewater.com) • Sky (for ministry) (www.discoversky.com) • Light (for designers/agencies) (www.speaklight.com) One is a newsletter product: • Breeze (for email newsletter campaigns) (www.feelbreeze.com) One is a form builder: • Icebrrg (for any website) (www.icebrrg.com)

42. Your Team • Dedicated Graphic Designer • Dedicated Programmer • Project Manager • Marketing Specialist • Internet Consultant

43. Fueling the team (1 flat = 24 soft drinks)Drink: # FlatsDiet Coke: 30Diet Dr. Pepper: 20Mountain Dew: 12Nestea Cool: 7V8: 7Dr. Pepper: 5Coke: 4Root Beer: 37-Up: 3Sunkist: 11656 pounds of beverages

44. Working with us Such extensive experience has allowed Element Fusion to compile a Proven Development Process which makes the web project experience truly enjoyable for all involved. Communication for every project is streamlined and centralized in the Element Fusion Client Project Portal. Clients can upload files, view designs and communicate 24/7 with everyone involved on their project through this web based portal