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LexisNexis Newsdesk

LexisNexis Newsdesk India provides key business insights from global sources which aid in taking appropriate actions.

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LexisNexis Newsdesk

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  1. Newsdesk Media Monitoring Solutions for Businesses Business companies require information regarding the performance of their brands in the market, the state of their competitors, rules, regulations and other which can have an impact on their business operations. However, the huge mass of information available through various mediums makes it difficult to monitor relevant information for making correct data driven decisions. LexisNexis Newsdesk helps in researching relevant information from a wide array of sources from both the print and digital media on a global scale. The various benefits have been listed here.

  2. Reliable sources The News Monitoring tool of LexisNexis collects information from more than 36,000 sources of international and business news such as blogs, websites, magazines and forums. Sources also include trade magazines, company databases and market reports. The database is constantly updated with new information from varied sources. The database is capable of searching for news as old as 35 years which helps the businesses to go back in history and search for relevant information. Online news sources remain in the database for about 90 days after the publication of news on the website. Customization Information research can be adapted for targeting specific business needs of the company. The interface of the Newsdesk research tool can be customized to target particular results. The tool sends daily news reports and updates according to the business interests of the clients.

  3. Analysis The data analysis and visualization tools help in understanding the complex business information through interactive charts and detailed reports. Advanced analysis and filtering features of thenews monitoring tools further help in building a coherent picture of the business data. The tool newsdesk for market intelligence helps businesses to identify market trends, assess performance of their brands, and compare their brands with their competitors, sentiment analysis, identifying key influencers and much more. As a result, the companies are able to make informed business decisions on the basis of hard data. Thus, LexisNexis newsdesk India provides key business insights from global sources which aid in taking appropriate actions. Reputation management Social media has a global outreach and has become an important medium for companies to market their products and services. Bad reputation on the social media can also damage the brand name of the company. The media monitoring solutions of LexisNexis help businesses in monitoring their brand reputation on the social media and make them aware about all kinds of negative messages about their brands circulating on the social media. This enables them to take necessary actions to neutralize such messages and prevent damage to their reputation.

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