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1. What is Social Media

1. What is Social Media. YouTube video created by Socialnomics. Social Media Revolution. • It’s here • It’s real • It’s big • It’s powerful. “I’m 48. I don’t understand this Social Media stuff.”. Interaction. • Similar to a business cocktail reception • Without constraints

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1. What is Social Media

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  1. 1. What is Social Media

  2. YouTube video created by Socialnomics Social Media Revolution • It’s here • It’s real • It’s big • It’s powerful

  3. “I’m 48. I don’t understand this Social Media stuff.” Interaction • Similar to a business cocktail reception • Without constraints of time or space

  4. 2. The Value of Social Media

  5. Consumer Stats Facebook Twitter LinkedIn Google+ YouTube

  6. 72% of all internet users are active on Social Media Social Demographics 54% 25% 12% What drives the most relationships/engagement across your marketing mix?

  7. 3. Case Studies Why Create Case Studies?

  8. Case Studies’ Effect on Sales Case Studies Source: 2013 CMO Council Study of B2B Buyers

  9. Case Studies’ Effect on Branding Case Studies

  10. How to Write a Case Study Case Studies

  11. Asking Customers to Participate Case Studies

  12. Key Elements of a Case Study Case Studies

  13. Promote your case studies on social media Case Studies • Phrase the post in terms of the problem solved: • Bad: “Check out our new case study about XYZ.” • Good: “XYZ needed a way to handle a seasonal increase in web traffic. See how we kept up and running with increase in web traffic.”

  14. 4. How to Use Metricsto Analyze the Data

  15. Social Media Metrics

  16. Social Media Metrics

  17. Social Media Metrics

  18. Social Media Metrics • Followers • Views • Comments • Reshares • +1’s • Post Length

  19. Social Media Metrics

  20. 5. How to Manage YOUR Online Reputation & Online Brand

  21. Online Reputation & Brand If you’re not branding yourself, you can be assured that others are doing it for you.

  22. Online Reputation & Brand

  23. Online Reputation & Brand

  24. Online Reputation & Brand

  25. Online Reputation & Brand

  26. 6. The POWER of Social Media

  27. Power of Social Media With so much to choose from What options are right for me?

  28. Power of Social Media

  29. Power of Social Media

  30. Power of Social Media Text 40404 follow@__________

  31. Power of Social Media Manage this animal don’t let it overwhelm you!

  32. How to Use Social Media for Face-to-Face Events

  33. Using Social Mediafor Events Make a Facebook Event Listing

  34. Using Social Mediafor Events Use Video

  35. Use #Hashtags at your Event Using Social Mediafor Events

  36. Using Social Mediafor Events Use Instagram at your event to take and post pictures of you and your customers.

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