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Visitor Information

Visitor Information. Tracey Taylor 1 st February 2012. Visitor Information. Modernising Visitor Information Action Plan. To ensure the availability of world class, tailored information at every stage of the visitor journey Share intelligence and best practice

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Visitor Information

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  1. Visitor Information Tracey Taylor 1st February 2012

  2. Visitor Information Modernising Visitor Information Action Plan • To ensure the availability of world class, tailored information at every stage of the visitor journey • Share intelligence and best practice • Optimise technological advances • Improve visitor satisfaction through the provision of world class customer service

  3. Visitor Information St Paul’s

  4. Visitor Information Manchester

  5. Visitor Information Utilising new technology • Mediawall • Twitter feeds • Desktop computers • Microsoft Surface tables

  6. Visitor Information Smallest information centre in the world? • 450 TICs in England • Welcome 24m visitors a year • Approximately 16% of Tourist Information Centres account for about 60% of activity • Economic Impact Study

  7. Visitor Information Well informed visitors stay longer in destination World class visitor information that exceeds the expectations of our visitors Methods of providing visitor information must evolve over time Enhancing the visitor experience

  8. Visitor Information Smartphone Apps • Quick and efficient way to search for attractions and places of interest in a specific geographical location whilst on holiday or pre-planning a holiday • Encourage consumers to spend more money whilst on holiday in England

  9. Visitor Information QR Codes To view video direct, click here To view video direct, click here

  10. Visitor Information Information Kiosks

  11. Visitor Information What do visitors do when they get here? (IPS)

  12. Visitor Information Fully functional manned information centre Closer working relationship with DMOs Inclusion of information pages on existing website VE Information handbook for airport staff and training Improving the visitor experience and welcome by showing what’s on offer Enhancing the visitor experience

  13. Visitor Information tracey.taylor@visitengland.org Thank You

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