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Explore the purpose of brainstorming to discover new solutions and boost creativity. Break free from rigid habits with Osborn’s rules and embrace diverse perspectives for fresh insights. Find inspiration to unleash your creative energy!
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Purpose of Brainstorming • To find innovative solutions to problems • To leverage creativity and motivate to higher plateau of thinking • Create the opportunity for expression of uncultivated ideas • To draw from the diversity of job skills, responsibilities, personalities, education's and backgrounds
? Habits and Attitudes
Habits can make us . . . . • Rigid • Unreceptive to change • Not open to new possibilities
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Criticism . . . Stupid Idea Kills!
Osborn’s Rules For Brainstorming • Criticism Forbidden • Freewheeling Encouraged • Quantity (Going for a lot of ideas) • Combine and Expand (Hitch-hiking)
It’ll NEVER work . . .
But, that’s the way we’ve ALWAYS done it!
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Lions or Gazelles? Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle. When the sun comes up, you’d better be running!
Find a way you CAN do it . . . . . . Not a reason you can’t!
# of Ideas Truly Innovative Ideas “Risky” ideas “Safe” solutions Time