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Brainstorming. Purpose of Brainstorming. To find innovative solutions to problems To leverage creativity and motivate to higher plateau of thinking Create the opportunity for expression of uncultivated ideas
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Purpose of Brainstorming • To find innovative solutions to problems • To leverage creativity and motivate to higher plateau of thinking • Create the opportunity for expression of uncultivated ideas • To draw from the diversity of job skills, responsibilities, personalities, education's and backgrounds
? Habits and Attitudes
Habits can make us . . . . • Rigid • Unreceptive to change • Not open to new possibilities
J U S T YOU ME R ROAD A D H H A A N N D D i 8 K C A B EZ iiii STAND i DEATH LIFE MIND MATTER T O U C H O B.A. M.A. PhD. STAY NIGHT KNEE LIGHT ME QUIT
Criticism . . . Stupid Idea Kills!
Osborn’s Rules For Brainstorming • Criticism Forbidden • Freewheeling Encouraged • Quantity (Going for a lot of ideas) • Combine and Expand (Hitch-hiking)
It’ll NEVER work . . .
But, that’s the way we’ve ALWAYS done it!
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Lions or Gazelles? Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle. When the sun comes up, you’d better be running!
Find a way you CAN do it . . . . . . Not a reason you can’t!
# of Ideas Truly Innovative Ideas “Risky” ideas “Safe” solutions Time