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A Beginner's Guide to Siteimprove: Improve Quality, Accessibility, and SEO

Learn how Siteimprove, a complete website review and reporting platform, can help you improve the quality, accessibility, and search engine optimization (SEO) of your website. Crawl your site regularly, prioritize improvement efforts, and fix issues directly in your CMS. Join the Yale Digital Conference 2019 session by Sarah Lynch, Accessibility Engineer.

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A Beginner's Guide to Siteimprove: Improve Quality, Accessibility, and SEO

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  1. Yale Digital Conference 2019 Sarah Lynch Accessibility Engineer

  2. A Beginner’s Guide to Siteimprove Sarah Lynch Accessibility Engineer

  3. What is Siteimprove? A complete website review and reporting platform Crawl entire site every 5 days to report or update any issues Improve Quality and Accessibility Optimize for Search Engine Discovery Capture basic analytics to help prioritize improvement efforts Link directly to your CMS to fix issues right away And much more!

  4. How to Get Started siteimprove.yale.edu Log in with your Yale NetID and password Email accessibility@yale.edu to request site access (provide the name and URL of the site) Log back into Siteimprove Select your site from the dropdown menu Select different dashboards to view (depending on what is important to you)

  5. Overview of Features To be covered: Quality Assurance Module Accessibility Module SEO Module Policy Module Reports

  6. Quality Assurance Find Broken Links Find Misspellings Check Readability Inventory • View Pages, Links, Documents (PDFs, PowerPoints, Word documents), Media files (Audio, Images, Video), etc. Sitemap • View folders, Create groups of content

  7. Accessibility Accessibility Overview • A higher score indicates few issues in the automated checks (manual reviews are not included) View All Accessibility Issues on a Site • Filter by User Role (Editor, Webmaster, Developer), Level of WCAG Conformance (A, AA, AAA), Severity (Errors, Warnings, Reviews) View All PDFs with Accessibility Issues on a Site • Use “Clicks on PDFs” to help prioritize files to fix

  8. Search Engine Optimization (SEO) 70+ checkpoints that affect SEO, separated into four critical categories: Technical, Content, User Experience, and Mobile. Find a prioritized list of issues and recommendations at SEO-> Optimize -> Issues and Recommendations Filter these issues by: • Highest Impact • Quick Wins • Number of Occurrences

  9. Policy Ready-to-use policy templates in the Policy Library such as: • "Lorem Ipsum" placeholder text • Inconsistent date or phone number formats • External links that do not open in a new tab Create your own policy, for example: • Find and change a name • Find links to a production site • Make sure skip links are being implemented on all pages

  10. Reports Reports can be generated from each module type (Accessibility, QA, SEO, Policy) in Settings -> Reports Create new report templates • Add components you want to track from each module Run or schedule a report to be emailed to you as either HTML or PDF

  11. Questions? Email accessibility@yale.edu

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