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Online Banking: citibank

Online Banking: www.citibank.com Nicole Fukeda Meghan Lilly Yuya Nonaka Thor Peterson Introduction Nicole Fukeda - Email Address: fukeni2@usfca.edu - Major: McLaren School of Business, Marketing Major

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Online Banking: citibank

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  1. Online Banking: www.citibank.com Nicole Fukeda Meghan Lilly Yuya Nonaka Thor Peterson

  2. Introduction • Nicole Fukeda - Email Address: fukeni2@usfca.edu - Major: McLaren School of Business, Marketing Major - Career Goals: Obtain masters and CMO at large marketing firm • Meghan Lilly - Email Address: lillme2@usfca.edu - Major: Mclaren School of Business, International Business Major - Career Goals: Obtain international relations position in an export oriented firm • Yuya Nonaka - Email address: nonayu2@usfca.edu - Major: McLaren School of Business, Finance Major. - Career Goals: Attain CFO position in large finance firm. • Thor Peterson - Email Address: petersont@usfca.edu - Major: McLaren School of Business, Business Major - Career Goals: Obtain CIO position in large IT firm like Hewlett Packard or Cisco

  3. Status • Technology • Organization • People • Success

  4. Technology • Browser (User Interface) • Server (Bank Database) • Security • Connection

  5. Organization • Board of Directors –Citibank– - Vice Chairman – Paul J. Collins - Chairman and CEO – Robert I. Lipp - President – Victor J. Menezes - Chairman – John S. Reed - Vice Chairman – William R. Rhodes - Vice Chairman – H. Onno Ruding

  6. People • Job Categories: -Local Debt -Loan Syndications & Capital Markets -Project Finance -Export Credit Agency Financing -Mergers and Acquisitions • Training Programs -Management Associate Program • Career Development • Leadership, Staffing & Development • Performance Management

  7. Success • 82 Billion Gross Revenue in 1999 • Expected Gross Revenue of over 117 Billion in 2000 • Very stable company that is always growing

  8. Objectives • Company Mission • Primary Goals

  9. Mission and Goals • To offer innovative approaches to meet changing needs of today’s banking customer, helping them to stay ahead in this emerging competitive market • To offer a wide range of investment banking products to help identify and achieve financial objectives of customers • To seize opportunities to build capabilities and share in both well-established and emerging markets • To strengthen strategic presence in key markets • To benefit from the major structural changes occurring in Europe through the acquisition of the investment banking business of Schroders • To be a leader in electronic payments and commerce on the Web by introducing new internet-based applications to customers • To continue building capability on the internet through the leadership of the new Internet Operating Group

  10. Analysis • Strengths • Weaknesses • Opportunities • Threats

  11. Strengths • CitiBanking • Partnership with Salomon Smith Barney • Private Banking • Credit Cards • Consumer Finance • Life Insurance • Personal Property Casualty Insurance • Capital Strength • Company’s Aggressive Approach

  12. Weaknesses • Manage Large Organization • Responsibility to customers, employees, and stockholders to move ahead in a rapidly competitive industry. • Management challenge • Exploit growth • Citibank Seoul, Korea Short-Term Rate Hike • U.S. market plunged

  13. Opportunities • Sharing Knowledge Across the Country • To be a Provider of Financial Products and Services • Expanding Free Markets • “Internet Touch Point” • Development of Markets • Investment Services • Home Equity and Debt Consolidation Loans • Insurance

  14. Threats • Joint Venture with State Street Corporation • Investments in Latin America, Argentina, Mexico • Citibank’s credit card theft • Tightening Financial Conditions

  15. Resolutions • Recommendations to CitiBank • Group Comments

  16. Recommendations • Should continue to support growth in their domestic and worldwide markets • From using the site we feel that Citibank’s online users would benefit most from a more updated website. As of now, transactions can take up to three days to update on the user account info. • On the website there should be more differentiation between the Citibank information on products/services and the information of their subsidiaries.

  17. Group Comments • Citibank has dedicated their website to the customers and currently offers many services. • We found working on the Citibank website at www.citibank.com to be interesting and quite useful. The site offers many options to view and manipulate financial data and provides a nice clean website as the interface. • In general, the website was easy to navigate and the services were simple to use. • We feel Citibank should concentrate on customer based issues instead of so much focus on acquisition of new assets.

  18. Bibliography • Bank of America – www.bofa.com • Discover – www.discovercard.com • Washington Mutual – www.washintonmutual.com

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