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Deepthi J Thomas. History. Started In 1946 Headquartered in Paris, France 551179 Employees Biggest Hit of today’s fashion world 3 main competitors are Chanel, Versace and Gucci. Dior Marketing Strategy. Symbol of Absolute Perfection.
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History • Started In 1946 • Headquartered in Paris, France • 551179 Employees • Biggest Hit of today’s fashion world • 3 main competitors are Chanel, Versace and Gucci
Symbol of Absolute Perfection • Christian Dior, is going all out to reach its niche target market. • The company's focus is clearly on popularizing the segment (Fragrance, make up and Skin Care) • Dior has built its fame on Women’s Fashions. • Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity.
Dior Homme • Loyal to the spirit of the Dior brand, Dior Homme blends Tradition and modernity.
Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele. Christian Dior continues to be the domination of the Fashion Industry. Conclusion