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Image Search

Image Search SMX West 2009 Case Study Image Search Facts Image Search Volume comScore numbers say that 7+% of all searches take place in image search engines. Other industry figures have suggested the total image search volume is about 15% of all search

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Image Search

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  1. Image Search SMX West 2009 Case Study

  2. Image Search Facts

  3. Image Search Volume • comScore numbers say that 7+% of all searches take place in image search engines. • Other industry figures have suggested the total image search volume is about 15% of all search • Difference is a lot of image search queries take place within web search

  4. Original Eye Tracking Study Source: Enquiro Research

  5. Blended Search Eye Tracking Source: Enquiro Research

  6. VisualDX HealthCase Study

  7. VisualDx Health

  8. Pictures of Skin Diseases

  9. Images Tell a Story

  10. Quick Tip • Don’t look at this site just after lunch …

  11. Basic Site Value Proposition • The images themselves • Learn about what disease you may have • Be better informed when you go to the doctor • Ask better questions

  12. The Problem May 2007 Basic Stats Image Search not a factor in site traffic

  13. 3 Optimization Steps

  14. Eliminated URL Parameters • Site used parameters on URLs • Typical URL: http://www.visualdxhealth.com/adult/poisonIvyDermatitis.htm?st=Male_1244,1249,1271, 1248,23517,1247,1246 • Parameters identify which images to show • This one is for adult, male, poison ivy

  15. Example Image Set

  16. Example Image Set 2 The same HTML page with different parameters

  17. URL Parameters (cont’d) • The underlying page: /adult/poisonIvyDermatitis.htm was referenced on site with many different sets of parameters • Purpose was to show different image sets based on Male/Female/Child selections • Led to massive duplicate content

  18. Resolution • Moved image identification process to cookies • Parameters no longer needed • Each HTML page represented by one URL • Dupe Content Eliminated

  19. Added Alt Attributes • Before: <img src=“/images/dx/webAdult/acneVulgaris_928_sm.jpg”> • After: <img src=“/images/dx/webAdult/acneVulgaris_928_sm.jpg” alt=“Picture of Acne (Acne Vulgaris) on the forehead”>

  20. Enabled Enhanced Image Search

  21. Improvement – Stage 1 Oct 2007 Basic Stats Image Search now IS a factor in site traffic

  22. What We Saw Next On December 3rd, the site was not restricted by Google SafeSearch

  23. SafeSearch Policies • You can get them here: http://www.google.com/safesearch_help.html • Key facts: • Google filters pornography and explicit images • VisualDx Health does have some explicit pictures • Google provides an appeal process • Appeal URL is in Google Webmaster Help: http://www.google.com/support/forum/p/Webmasters/thread?tid=5cb68076e74823d1&hl=en

  24. Tailoring the Message • State the problem clearly • Be direct • Don’t complain • Keep the message as short as you possibly can • Be sure you are OK with someone looking at your site • We sent our request in on December 12th

  25. Improvement – Stage 2 Jan 2008 Basic Stats Image Search now is a BIG factor in site traffic

  26. Image Visits

  27. Image Visits as % of Total Visits

  28. Thank You! Eric Enge President Stone Temple Consulting eenge@stonetemple.com (508) 485-7751

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