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The evidence for radio s effectiveness

. The evidence for radio's effectiveness. Radio effectiveness

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The evidence for radio s effectiveness

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    3. Radio effectiveness – the headline findings

    4. The Awareness Multiplier How did we conduct the research?

    5. Radio lifts advertising awareness by 3% for every 100 ratings

    6. Radio is four times more cost-effective than TV

    7. Radio effectiveness – the headline findings

    8. The Sales Multiplier How did we conduct the research?

    9. Radio lifts sales by 2.2% for every 100 ratings

    10. The evidence for radio’s effectiveness Radio effectiveness – the headline findings How ad avoidance challenges media effectiveness How radio successfully combines with other media

    12. “There are so many commercial messages these days it is overwhelming”

    13. High levels of ad avoidance hinder outreach in traditional media

    14. High levels of ad avoidance hinder outreach in traditional media

    15. High levels of ad avoidance hinder outreach in traditional media

    16. Even higher ad avoidance for internet advertising

    17. The evidence for radio’s effectiveness Radio effectiveness – the headline findings How ad avoidance challenges media effectiveness How radio successfully combines with other media

    18. Radio and TV

    19. Radio and TV Low ad avoidance gives radio greater outreach

    20. Different modes and mindsets

    21. Sainsbury’s Getting “front of mind” at relevant times

    22. What happens when 10% of a TV campaign is redeployed to radio?

    23. Radio and newspapers

    24. Radio and newspapers Ad avoidance challenges an advertiser’s ability to reach new consumers

    25. Radio and newspapers Ad avoidance challenges an advertiser’s ability to reach new consumers

    26. Radio and newspapers Ad avoidance challenges an advertiser’s ability to reach new consumers

    27. Radio and newspapers Ad avoidance challenges an advertiser’s ability to reach new consumers

    28. Radio and newspapers Radio’s low ad avoidance enables it to get messages under the radar

    29. Radio and newspapers

    30. Radio and newspapers Unaided brand recall increases threefold

    31. Radio and the internet

    32. A high proportion of broadband users are listening to radio when online

    33. Radio and the internet are natural partners… The internet is best at… Helping me find information Saving me time and trouble Giving me what I want when I want it

    34. What happens when 50% of internet ads are redeployed to radio?

    35. Radio and the Internet Unaided brand recall increases four-fold

    36. Radio prompts follow-up online

    37. Radio multiplies traffic to brand sites

    38. Radio and price promotions

    39. Brand I Radio vs. competitor price promo

    40. Brand I Radio vs. competitor price promo

    41. Brand I Radio vs. competitor price promo

    42. Brand I Radio + own price promotion

    43. Brand I Radio + own price promotion

    44. Brand I Radio + own price promotion ..

    45. Radio in isolation

    46. Radio with TV = + 15% prompted awareness Radio with newspapers = + 180% unaided brand recall Radio with internet = + 350% unaided brand recall Radio with price promos = + 27% more customers Radio’s multiplier effect

    47. Thank you

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