1 / 25

True False

The idea that customers who are disappointed with the quality of the food they were served at a restaurant are more likely to fill out a customer satisfaction survey is called self-selection bias. True False.

liam
Download Presentation

True False

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The idea that customers who are disappointed with the quality of the food they were served at a restaurant are more likely to fill out a customer satisfaction survey is called self-selection bias. • True • False

  2. When respondents have a tendency to use “extreme answers” to survey questions (e.g. answering every question as “Strongly Disagree”), this is called extremity bias. • True • False

  3. When a research study has been designed properly, but a researcher makes a mistake in conducting the study by not following the design, we say that administrative error has occurred. • True • False

  4. Sample selection error is a type of administrative error. • True • False

  5. When an interviewer “summarizes” a respondent’s answer instead of recording it verbatim, we way that interviewer error has occurred. • True • False

  6. When an interviewer “makes up” answers to several interview questions because she failed to ask them during the interview, we say that interviewer cheating has occurred. • True • False

  7. When a respondent is asked to check whether he owns or rents his place of residence, this is an example of an unstructured question. • True • False

  8. When an interviewer asks a respondent: “Why did you like that movie?” this is an example of a structured q • True • False

  9. A straightforward question whose meaning is clear to the respondent is called an undisguised question. • True • False

  10. An indirect question that tries to hide the purpose of the study from the respondent is called an undisguised question. • True • False

  11. A group of consumers who record their supermarket shopping behavior in diaries over a long time period is called a(n): • Consumer panel. • Pilot study. • Random sampling study. • Biased panel.

  12. All of the following are examples of response bias EXCEPT: • Social desirability bias. • Self-selection bias. • Extremity bias. • Interviewer bias.

  13. A person who answers “No” to the question: “Would you be willing to answer a few questions for a research study?”, when asked this question by a researcher in a shopping mall, is an exa • A “no contact.” • Sampling error. • A refusal. • Administrative error.

  14. When a respondent inflates his income considerably in a personal interview in order to try to impress the interviewer, this is an example of: • Interviewer bias. • Auspices bias. • Social desirability bias. • Data processing bias.

  15. When a shopper in a mall refuses to stop to answer a survey, this is an example of: • A nonresponse. • Random sampling error. • Systematic error. • Unsystematic error.

  16. When a passenger on Northwest Airlines fills out a survey to complain that he was not served the vegetarian meal that he ordered, this is an example of: • Random sampling error. • Administrative error. • Self-selection bias. • Auspices bias.

  17. When a respondent who is in favor of handgun control eagerly fills out a survey sent to him by the National Gun Control Association, this is an example of: • Random sampling error. • Administrative error. • Self-selection bias. • Auspices bias.

  18. When an interviewee who is unemployed tells an interviewer that he is a manager at a local insurance company because he is too embarrassed to admit that he does not have a job, this is an example of: • Random sampling error. • Administrative error. • Deliberate falsification. • Auspices bias.

  19. When a respondent answers: “About two months ago” when asked when he has last attended a concert by the St. Louis Symphony (when, in fact, he has remembered the time frame incorrectly), this is an example of: • Random sampling error. • Administrative error. • Deliberate falsification. • Unconscious misrepresentation.

  20. When an interviewee doubles his actual income in order to try to impress the interviewer, this is an example of: • Auspices bias. • Acquiescence bias. • Administrative bias. • Interviewer bias.

  21. When an interviewee tells the interviewer that he holds a Masters degree in Business when he never went to graduate school, this is an example of: • Random sampling error. • Social desirability bias. • Administrative error. • Interviewer cheating.

  22. When a researcher uses a trade association membership list that is two years old as a sampling frame and it does not contain the members who have joined in the past two years, this is an example of: • Acquiescence bias. • Systematic error. • Social desirability bias. • Auspices bias.

  23. When an interviewer asks a respondent to indicate in which of five income categories his salary last year was located, this is an example of: • A structured question. • A disguised question. • An unstructured question. • An auspices question.

  24. When an interviewer asks a respondent: “Why do you shop at The Galleria?” this is an exa • A disguised question. • An unstructured question. • An auspices question. • A structured question.

  25. If Toyota is interested in tracking the overall improvement of quality, you would suggest that they conduct: • A cross sectional survey • A pilot study • An exploratory study • Longitudinal research

More Related