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GENESIS MANAGEMENT & MARKET RESEARCH Pvt. Ltd. Pune. www.gmmr.in. Confidential. GENESIS. Genesis 23 Years in Market Research. GENESIS made a modest beginning in the year 1993. Starting with B2B research ,over the years GENESIS added a range of services to its fold.
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GENESIS MANAGEMENT & MARKET RESEARCH Pvt. Ltd. Pune www.gmmr.in Confidential • GENESIS
Genesis23 Years in Market Research GENESISmade a modest beginning in the year 1993. Starting with B2B research ,over the years GENESIS added a range of services to its fold. GENESIShaving established a strong foothold in the domestic market has recently expanded its operations in the international market . GENESIShas successfully not only grown and maintained its client base, but has always been the preferred agency to domestic and international clients from a spectrum of industries.
Genesis Mr. Anil DhaneshwarFounder Managing Director • GMMR is the brainchild of Mr. Anil Dhaneshwar, Post graduate in management. A sound Market Research Professional and an entrepreneur par excellence he has more than 20 Years experience across a spectrum of research verticals within and outside India . • To his merit a numerous research and consulting assignments have been completed over these two decades with special mention of projects in Industrial research , B2B , automobiles, Banking , Insurance , Sentiment tracking , FMCG, and impact studies.
Mr. Shrikant KulkarniFormer BU Head with The Nielsen Company • Post graduate in management having more than 30 Years experience in research across various fields , and over a decade in the Indian Modern retail industry. He has serviced giants in Indian and international retail , • FMCG, B2B companies for years. He brings in key strategic inputs to his clients business plans. Mr. Abbas Naqvi Senior Manager • B.E and Post graduate in management from Symbiosis Institute of Management. He has about 15 years of experience in Primary and Secondary Research and Project Management with a good knowledge about the market pertaining to automotive, chemical industry
GenesisCore Team & Network Infrastructure • Nationwide Field network • CATI Mr Anil Dhaneshwar Founder & Managing Director Above 20 years of rich experience in market research Research Team : Key Geographies
AnalysisGENESISendeavor to make a research - actionable • The primary data collected – f2f and /or CATI-goes through a rigorous process of back checks, cleaning, consistency and validation. • We are experienced and adequately equipped to handle large data / data bases . • We have teams with hands on experience on SPSS, Quantum, ACCESS • With ourexperience of over two decades ,coupled with sound in house analytical capabilities we put in every endeavor to make a research meaningful and actionable for our clients
Range of ServicesQuantitative & Qualitative research, B2B Research Market Facilitation Services Social Research CSR Primary Market Research Secondary Research CATI
F2F InterviewsWell trained field force with an extensive reach • Respondents : • Individuals /Consumer interviews • Corporates • SMEs • Trade • Agriculture • Services : Banking , Insurance, Finance , Education • Coverage • Cover majority of the towns : all million plus population towns lower pop strata locations • #Interviews/year • ~ 20000 • Closed ended, Semi structured , Discussion led interviews
CATITracking studies: The Cost Effective way to interview target respondents Clients are doing tracks with us for FIVE years • Active Capacity Available : 25 Workstations • Languages for interviewing : Eight • Number of interviews done /year :20000 respondents approx. • Customer /Individual interviews : 15000 respondents approx. • Corporates : 5000 respondents approx • SMEs : 5000 respondents approx. • Average length of Interview: • Individual interviews : 15 minutes upto 25 questions • Corporates : 20 minutes upto 40 questions • SMEs : 15 minutes upto 30 questions • Experienced interviewers • Blanket Recording of All the Calls
CATI Process Flow • **Software Testing and Approval by Client • Pre-coded lists are fed to the software • Open-ended responses are also coded and fed and wherever required can be provided as a drop-down menu • Blanket recording of interviews are accessible to client • Back-ups are being taken automatically on the server. Historical data is available whenever needed
USING CATI CATI: COMPUTER AIDED TELEPHOINC INTERVIEWSA cost effective and reliable methodology for PERIODIC Trackers/ interviews/ DATA COLLECTION A thought from Genesis being accepted by Indian corporates Confidential • GENESIS
Sectors Covered • Industrial products • Automotive • Banking and Insurance • Chemicals and Agriculture • Construction Equipments • Consumer durables • FMCG • Engineering • Telecom • Oil and Gases • Real estate • Education
ClientsRegular International clients add to our strengthWe are on the panel of UNICEF
7,JAY APARTMENTS,64/3,INCOME TAX LANE REGE PATH,PRABHAT ROAD,PUNE 411004,INDIA+91 20 25328000 / 2532 8007 THANK YOU! GENESIS MANAGEMENT & MARKET RESEARCH Pvt.Ltd. info@gmmr.in OR anil@gmmr.in +91 98 903 03389 Confidential • GENESIS