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Los Angeles Convention Center Social Media & In-Venue Opportunities Monday, August 30, 2010. Presented by: Teri Thompson President, Rocky Peak Enterprises, LLC Sales Rep, Ask Interactive Media Adjunct Professor, Social Media, Woodbury University Terithompson@sbcglobal.net
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Los Angeles Convention CenterSocial Media & In-Venue OpportunitiesMonday, August 30, 2010 Presented by: Teri Thompson President, Rocky Peak Enterprises, LLC Sales Rep, Ask Interactive Media Adjunct Professor, Social Media, Woodbury University Terithompson@sbcglobal.net LinkedIn.com/tothompson
ASK Interactive TVVirtual Concierge LACC Advertising & Sales Opportunity
ASK Interactive.TV • Autonomous Sales Kiosk • Established film industry special effects company • Interactive screens and FX for “Transformers”, “Ironman”, “Spiderman” • 2008 moved from Burbank, CA to Wichita, KS http://www.askinteractive.tv/pages/virtual_receptionist_
Self-service technology popping up everywhere! • Wichita Eagle, Sun Aug 29, 2010: “Consumers accustomed to using self-service kiosks to withdraw cash, pay for groceries and check in for flights are finding do-it-yourself computer stations in new and sometimes unexpected places. • Doctors' offices are using self-service stations to check in patients. At hotels, guests can check in or even buy accessories such as bathing suits. Movie tickets, cruise line boarding passes and DVD movie rentals • Customers are used to having more control, and for the most part, they're loving it, say trend researchers. Forrester Research, a leader in tracking technology trends, reported 61 percent of U.S. adults who are active online want to scan and pay for purchases using self-checkout options, and 74 percent who have used kiosks say it is useful. • BuzzBack Market Research, which managed a survey for its client NCR, said 81 percent of North Americans surveyed were more likely to choose retailers that let them use self-service options. • Read more: http://www.kansas.com/2010/08/29/1468361/self-service-technology-popping.html#none#ixzz0y3tyiqtE
ASK Interactive.TV • 10 buttons on screen – One or more for client • Advertising revenue • Brand engagement, interaction • 2:40 minute loop • Presence • Avatar interaction • Game play
ASK Interactive.TV • Costs: • 3 MONTH Test - Client • $3,000 Initial Installation per unit • $2,875 Initial Design integration for Client $5,875 Total • $2,500 Optional updates for Client
ASK Interactive.TV • Costs: • 3 Months $5,875 • 6 Month $5,550 • One year $5,375 • $2,500 Optional updates for Client
ASK Interactive.TV REVENUE GENERATING OPPORTUNITY • Each button $2,500 creative development and system integration. Charge to advertiser: $3,500 Example: One week event - 5 buttons Button 1 - LACC Buttons 4 - Advertisers (mark up $1K) 4 Advertiser X $1,000 = $4,000 per/wk One month = $16,000.00 One year = $192,000.00
ASK Interactive.TV REVENUE GENERATING OPPORTUNITY • Brings in ad dollars • Virtual Concierge reduces staff costs • www.askinteractive.tv
Thank You Teri Thompson Rocky Peak Enterprises, LLC 805-527-3745 terithompson@sbcglobal.net LinkedIn.com/tothompson Twitter.com/terithompson1