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Proposal for Redevelopment of Fort McPherson GT MBA Group Margaret Lyn Marion Miller Sheng Xu

Proposal for Redevelopment of Fort McPherson GT MBA Group Margaret Lyn Marion Miller Sheng Xu. Objective. Identify the best way to redevelop Ft. McPherson. Factors Considered Social Land use Initiation time Development time Economic Drivers Re-development costs Employment statistics

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Proposal for Redevelopment of Fort McPherson GT MBA Group Margaret Lyn Marion Miller Sheng Xu

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  1. Proposal for Redevelopment of Fort McPhersonGT MBA GroupMargaret LynMarion MillerSheng Xu

  2. Objective Identify the best way to redevelop Ft. McPherson Factors Considered Social • Land use • Initiation time • Development time Economic Drivers • Re-development costs • Employment statistics • Create an influx of revenues

  3. Proposal Phase I • Public golf course • Recreational center • An outlet mall • Tanger • Premium • Lease residential properties to nearby colleges / universities Phase II • Value competing projects

  4. Approach Create recession-resistant jobs Build a diversified revenue base Utilize existing assets • Minimize costs and transformation time Create synergism • Fort McPherson • Fort McPherson + (MARTA, Airport, etc.) Provide family-friendly space

  5. Justification Unemployment Rate by Counties www.google.com/publicdata

  6. Impact to Stakeholders

  7. Benefits • Year-round Cash flow • Revenues (non-Clayton County) • Employment • Local community integration • Healthy living • Recession-resistant jobs • More convenient shopping alternative - Customers • Higher, consistent foot traffic (due to MARTA and Airport) - Businesses • Ripple effects • MARTA • Increased visitor population • Complementary businesses • New business opportunities

  8. Drawbacks to Plans STAND UP Office Spaces • Excess office spaces Golf Course • Change golf course to a “greens space” GT MBA Plan Employment source Golf course • Profitability questionability Contingencies Build on family-theme • Convert golf course: • Miniature golf course • Driving range • Build University-relations • Remote Colleges/Departments • Research/Medical Center 2010 MPLRA Office Space Conference Center w/hotel • Lacks amenities for conference goers • Sporadic use • Existing alternatives Residential expansion

  9. Next Steps

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