Brand Licensing

1. A license can be granted by a party to another party as an element of an agreement between those parties. A shorthand definition of a license is "an authorization to use licensed material. A shorthand definition of license is "a promise by the licensor not to sue the licensee". That means without a license any use or exploitation of intellectual property by a third party would amount to copying or infringement. Such copying would be improper and could, by using the legal system, be stopped if the intellectual property owner wanted to do so. As a 360° brand licensing solutions and relationship management agency, we advise our clients on every aspect of a licensing relationship. This includes precise and robust licensing solutions that facilitate a seamless and profitable brand licensing experience for them. Our clients understand that a successful brand extension entails many small steps that need to be done right. Which is why they choose us, as their partner in the brand extension journey! ​Why License Your Brand? Brand licensing has a strong track record of assisting brand owners maximize and extend their brands​’ reach. New product lines, achieved through brand licensing partnerships, enable brands to go beyond their ​power and core businesses, reach consumers at new touch points, generate incremental revenue, protect their trademark and support brand messaging.

2. To partner with blue chip brands and other high- potential properties, to help them unlock hidden value and catalyse growth through excellence in talent, creativity and services To deliver results-oriented ​brand licensing ​programs that enhance our clients​’ ​awareness, grow their revenues and foster their growth. OUR VALUES We collaborate with a limited set of clients from diverse industries, who come highly recommended through strong networks and credible references. Our steadfast focus through these collaborations is to augment growth via brand extensions, enabling us to cultivate deep domain knowledge and infuse much-needed creativity and meticulousness into the deal-making process. Our Vision and Mission at ​LicenseWorks have been built on the strong foundation of these values, allowing us to eventually serve our clients better.