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noi12.co/OnyC98

noi12.co/OnyC98. Voter Registration Planning & Training. Trainer: Chris Torres, NOI Facilitated By: Hope Wood, NOI. Introductions. NOI O n Demand Me & You Norms. www.nationalvoterregIstrationday.org. Introductions. NOI O n Demand Me & You Norms. FOLLOWING THE LAW.

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noi12.co/OnyC98

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  1. noi12.co/OnyC98

  2. Voter Registration Planning & Training Trainer: Chris Torres, NOI Facilitated By: Hope Wood, NOI

  3. Introductions NOI On Demand Me & You Norms

  4. www.nationalvoterregIstrationday.org

  5. Introductions NOI On Demand Me & You Norms

  6. FOLLOWING THE LAW Elections.neworganizing.com

  7. FOLLOWING THE LAW www.afj.org

  8. Choosing a Voter Registration Site • Setting up Staging Locations for Volunteers • Volunteer Recruitment and Training • Engaging Constituents • Advertising and Earned Media • Q&A

  9. Christopher Torres Campaigns Director – Latino Constituency New Organizing Institute

  10. CHOOSING A VOTER REGISTRATION SITE

  11. Where do we find unregistered voters?

  12. Criteria for Picking a location • The community you’re trying to register should live, work and play in the locations you choose. • High-traffic location • Find a visible spot where you can see people coming and going

  13. Example of Locations: CONSTITUENCY: Young Latinos in Phoenix, Arizona GOOD LOCATIONS: Barber shops, beauty salons, Mexican restaurants, High Schools, College football games, Community college campuses, Fairs and festivals, Neighborhood soccer matches, DMVs, Light Rail Stops, Churches, community centers, YMCA, local gyms, Local coffee shops, taco shops. BAD LOCATIONS: NASCAR races, Senior Citizen Centers, Where Else? (Wrong Crowd) TOO EASY, NOT ENOUGH IMPACT: Libraries, Art Festivals, Farmer’s Markets

  14. Train Small Business Owners & Leave a Voter Registration Box

  15. GEOGRAPHY & TURF: Urban, Suburban, and Rural Different Locations to Consider for Voter Registration

  16. Urban Voter Registration: Apartment Complexes and Dense Clusters of Homes • Strategic canvassing can be most effective in urban areas • Identify a Registration Captain within an apartment building/complex • Buildings/complexes may allow a nonpartisan representative to set up a voter registration table in the lobby

  17. Suburban Voter Registration popular hangouts: movie theaters, concert venues, busy post offices, community centers, etc. • Where people are in line, we should be registering voters • Use google maps to search your turf and find locations

  18. Rural Voter Registration: requires patience and research to find pockets of unregistered voters • Requires face-time with local leaders and small business owners. You need to build relationships and become a part of the community • Building the volunteer structure to do voter registration on organizer’s behalf • Special attention should be given to special populations: i.e. Native American community.

  19. Setting Up A Staging Location

  20. Staging Locations!

  21. Should be visible and easy to find. Volunteers should be able to meet up, receive training and get debriefed. Should be the same location (Consistent). Somewhere with shade Restroom Box with prepared materials Box to drop of completed forms Setting up a Staging Location

  22. Materials needed: Scripts Clipboards Voter Registration Forms Maps & Directions Pens Water & Snacks Tally Sheet Sign-In Sheets Staging Location (continued)

  23. Volunteer Recruitment

  24. Volunteer Outreach Three strategies we use to recruit volunteers: In-Person Call Parties Partnerships with organizations that have a volunteer base

  25. Volunteer Recruitment CALLs - Best Practices OVERALL: • Provide a script & Train your volunteers • Always know what you want to ask; have specific times, dates, and places. • Best time to call is 5:30pm-9:00pm. • Set clear goals for the # of calls to be made by each volunteer • Tally & enter your data into a database • Celebrate!

  26. The path to meaningful commitments 1.Connect 2.Context 3.Commitment 4.Catapult

  27. Recruitment Cycle

  28. Training Your Volunteers

  29. Training Voter Registration Launch Agenda BEFORE: • Welcome & Relationships (10mins) • Ice-Breaker • Share Stories • Review Strategy & Our Purpose (5mins) • Get Clear on Goals • Remind Volunteers about why we’re doing this work • Voter Registration Training (10mins) • Review Voter Registration Form • Go Over the Clip board materials • Role Play DURING: • Check-in on your team(Every Hour)

  30. Training Voter RegistrationLaunch Agenda (continued) AFTER: • Tally Up & Report (5mins) • Data enter forms so you can remind these new voters about election day • Turn In forms within 24 hours • Evaluate (10 Mins) -Listen to stories - Report the results! • Celebrate & Recruit for Next Action!! (10mins)

  31. The path to meaningful conversations 1.Connect 2.Context 3.Commitment 4.Catapult

  32. Best Practices • Demeanor (Smile, Shake the person’s hand!) • Make Sure all the Materials are visible (glue or tape a “Register to Vote Here!” on the back of the clipboard) • Fill Out the Form Together (Side By Side) • Review The Form with the Voter (before turning it in) • Have a pledge card handy!

  33. Sample Pledge Card

  34. Earned Media

  35. Media Outreach TIMELINE: • 3 Weeks Out– Send Initial Press Release • 3 weeks Out (two days after sending releases) - Call Everyone you send the press release to. • 2 weeks out: Send another round of physical and electronic press releases. • 2 days out: Send one last round of press releases and make as many calls as you can.

  36. Questions?

  37. Evaluation

  38. What’s next: THIS WEEK Voter Registration Week - August 27-31 Voter Registration Strategy and Legal Issues - Mon, Aug 27, 2012 at 1 PM EDT - Explain the need for voter registration - both from a nonpartisan civic engagement/emerging majority perspective, and a base-building/good data perspective - and outline some of the legal issues people should be aware of. Voter Registration Data - Tue, Aug 28, 2012 at 1 PM EDT - Review strategies how to capture and use data from voter registration drives. Voter Registration Planning and Recruitment - Wed, Aug 29, 2012 at 1 PM EDT - Discuss selecting the right voter registration sites, planning a staging location, recruiting constituents to be registered, communicating with the press, and recruiting volunteers. Voter Registration Message and Online Tools - Thu, Aug 30, 2012 at 1 PM EDT - Covers effective messaging for getting people to register, and online tools to help with registration. Social Media - Fri, Aug 31, 2012 at 1 PM EDT The basics of using social media (especially Facebook and Twitter) effectively to supplement existing campaign programs.

  39. www.nationalvoterregIstrationday.org

  40. Interdependent Leadership (aka the Snowflake Model) How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership

  41. www.neworganizing.com/toolbox

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