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Selling your products online in the Irish Market. By Philip Hayes Coinigear Web Design (Deewhy Consultants). About Coinigear Web Design State of the Irish e -commerce market Potential growth Build a business, not a website Business Benefits If you build it, will they come?
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Selling your products onlinein the Irish Market By Philip Hayes Coinigear Web Design (Deewhy Consultants)
About Coinigear Web Design • State of the Irish e-commerce market • Potential growth • Build a business, not a website • Business Benefits • If you build it, will they come? • Measure your success • Billing options • Security • Questions
About Coinigear Web Design • Web design and development company based in Dungarvan • Specializing in corporate websites and e-commerce solutions. • Custom php and javascript development • Also provide SEO (search engine optimization) services and hosting
State of Irish e-commerce market • New research, illustrated in the graph, shows that Irish companies have a higher proportion of online sales than those of any other EU country. • More than 70% of products sought by Irish consumers were only available from cross-border providers
Potential Growth • Newly published figures for the final quarter of 2009 show the total number of broadband subscribers at 1.44 million, a 20% increase year-on-year.
Potential Growth • In 2009, the average internet user was online for 13.2 hours a week, compared with 10 hours a week the previous year, according to the latest ComReg data.
Potential Growth • Young adults are more likely to shop online than older or younger Irish consumers, according to new Eurostat figures.
Build a business, not a website • 5 Ps: Proper Preparation Prevents Poor Performance • Avoid • Weak or inconsistent branding • Cart abandonment • Bad User Experience and usability • Poor navigation • Slow performance • Slow or limited site search • Inability to make changes quickly • Poor Performance with search engines
Business Benefits • Attracting New Customers • Increasing Sales • Increasing Customer Loyalty and Retention improves user satisfaction and trust which translates into returning customers • Providing Superior Customer Service and Communications • Reducing Operating Costs and Increasing Efficiency • Promoting Your Brand and Enhancing Your Brand Image • Preparing for Future Needs
If you build it will they come? • Building the site is only the first step • Getting visitors to your site is a long-term project • SEF (Search engine Friendly) urls. • Work the search engines • Link, link, and link again • Converting visitors to sales is the ultimate goal
If you build it will they come? • Google Adwords • Organic Search • Referrals from other sites • Affiliate marketing programs • Outbound e-mail campaigns (20% of customers 80% of business) • Twitter, Facebook, Youtube, Linkedin
Measure your success • Traffic: The number of visitors that are coming to your site • Stickiness: The amount of time users spend on the site and the number of pages they view • Conversion: The percent of visitors who become customers and the size of the average sales ticket • Customer Retention: The number of customers who return to your site and the frequency of their purchase
Billing options • Paypal • No monthly subscription charges • No setup fees • Around 3% per transaction • Not very professional • Realex / Sagepay • €30 / month minimum charge • No percentage taken • Fully integrated in e-commerce site
Security • SSL encryption for all credit card numbers • Regular patching to prevent hacking • No credit card details stored in system • Anti-spam mechanisms such as captcha