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Radio – The Top Shopping Medium

Radio – The Top Shopping Medium. January 2013. Radio puts your message out – in live time – closest to the point of sale of any mass medium. . Radio Tops All Other Media in Outside of Home Usage. % of overall usage done outside of home, by location. Adults 25-54.

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Radio – The Top Shopping Medium

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  1. Radio – The Top Shopping Medium January 2013

  2. Radio puts your message out – in live time – closest to the point of sale of any mass medium.

  3. Radio Tops All Other Media inOutside of Home Usage % of overall usage done outside of home, by location Adults 25-54 Source: 2012 MBI USA TouchPoints Adults 25-54 Note: TV includes time-shifted viewing; Internet includes PC, mobile & tablet; Newspaper and Magazine includes digital readership.

  4. Radio Reaches More People Than Any Other Medium From 5 a.m. – 5 p.m. Adults 25-54 Source: GfK MediaDay2012 (Fieldwork 11-12/DoublebaseRespondents) weighted to population (000) Base A25-54, Mon-Sun.

  5. Radio Reaches More Young People Than Any Other Medium From 5 a.m. – 5 p.m. Adults 18-34 Source: GfKMediaDay2012 (Fieldwork 11-12/DoublebaseRespondents) weighted to population (000) Base A18-34, Mon-Sun.

  6. Radio Is the Strongest Pre-Shopping Medium Adults 25-54 Source: 2012 MBI USA TouchPoints Adults 25-54

  7. Radio Reaches Shoppers During Retail Hours Adults 25-54 Source: RADAR 115 December 2012 (Monday-Sunday Weekly Cume Estimates)

  8. Radio Reaches Younger Shoppers During Retail Hours Adults 18-34 Source: RADAR 115 December 2012 (Monday-Sunday Weekly Cume Estimates)

  9. Radio Reaches the Most Consumers Right Before They Buy

  10. “Lunchtime is Primetime” for QSRs Over half of daily traffic occurs from 11am to 3pm 56% of QSR daily traffic occurs from 11am to 3pm ….and Radio dominates during this time period Adults 18-64 Source: 2012 USA TouchPoints

  11. Proximity to the Purchase! Adults 18-64 60% of Lunchtime QSR Patrons have been engaging with AM/FM Radio prior to their visit! To be read: 60% of adults who purchased fast food from 12 to 12:30 had listened to AM/FM Radio at some point beforehand vs. 41% who had watched TV. Source: 2012 USA TouchPoints

  12. Count on radio to deliver your message just before the decision of what to purchase is made. Radio gets you closer to the consumer when it can count the most.

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