Fifth Third Bank

1. Fifth Third Bank Laurel Mallea Period 04 See what Fifth Third can do for your dreams.

2. History • Fifth Third bank originates from the Bank of Ohio Valley that opened in 1858 • The Third National Bank organized five years later and acquired the Bank of Ohio Valley in 1871 • Then the Third National Bank and the Fifth National Bank merged to become the Fifth Third Bank

3. Imaging and Branding • How does fifth third bank uses imaging and branding to appeal to consumers? *They changed their logo so they would stand out compared to their competition * Hired a advertising and branding agency in order to get their bank more recongnized to the public, especially in the Tampa, Fl area

4. Old logo compared to the New Logo

5. Locations • Fifth Third Bank is mostly situated in the eastern United States region. The states which Fifth Third Bank can be found in are listed below. • Ohio • Florida • Georgia • Illinois • Indiana • Kentucky • Michigan • Missouri • North Carolina • Pennsylvania • Tennessee • West Virginia

6. 5/3 services: Checking • Rewards Package • Secure Package • Gold Package • Balance Builder Package • Interest Package • Club 53 Package • Student Checking • Regular Checking • Preferred Banking “I’ll show you my balance if you show me yours.”

7. 5/3 Services: Checking Regular Checking • Monthly service fee of $15. It can be waived by: • A debit card is purchased • Bill are paid online (through www.53.com) and/or through Fifth Third Telephoned Banking • Cleared Checks At least five times in one month • $50 minimum opening deposit fee • No minimum balance requirements

8. 5/3 Services: Checking Student Checking • No monthly service fee • $50 minimum opening deposit fee • No minimum balance requirements • Incentives *text and e-mail alerts to help keep track of your balance *five free non-fifth third ATM transactions per month *you can open this account if you are 16+ (with co-applicant if under the age of 18)

9. 5/3 Services: Savings Accounts • 529 Savings • Minor Savings • Fifth Third Money Market Savings • Fifth Third High Yield Savings • Fifth Third Safe Saver • Fifth Third Relationship Savings • Fifth Third Goal Setter Savings

10. 5/3 Services: Savings Relationship Savings Account • No monthly fees • Minimum deposit of $50 • No minimum monthly balance requirements

11. 5/3 Services: Savings Minor Savings (kid’s bank account) • $50 minimum to open the account • No monthly service fees • No monthly balance requirements • This automatically converts to a Relationship Savings Account when the account holder turns 22

12. Which account works best for me… The account which I would most likely use is the Student Checking Account because I am over the age of 16 and will be able to open one. I also choose this account because I like the idea of having alerts frequently sent to my phone or e-mail regarding my accounts to keep it in check.