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Good Direction Sign Co. President David Mazar Vice President Melinda Kitchen Marketing Kyle Luster Accounting Cory Bloodgood Finance Shannon Dawson Service Manager Kyle Anderson. Product Decision. Quality Unique No Competition No Shipping Survey. Product Design. Target Market.
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Good Direction Sign Co. President David Mazar Vice President Melinda Kitchen Marketing Kyle Luster Accounting Cory Bloodgood Finance Shannon Dawson Service Manager Kyle Anderson
Product Decision • Quality • Unique • No Competition • No Shipping • Survey
Target Market • UCM Faculty • Students • Alumni • Warrensburg Community • Family Members
Strategies • Fliers • Posters • Newspaper (Local and Muleskinner) • Radio • The Web • Word of Mouth
Youth Improvement Run • Clothing Drive • Fliers • Posters • www.gdsignco.com • T-shirts and Sponsors
Loan info • We are asking for a $5,000 loan, although our cost of purchasing the product will be $6,500. We plan on making separate orders with our supplier and setting up a payment plan.
Ratios • Break-even point: $7,308.35/14.85= 492.1 493 • 42 units already presold • Payback of Loan: $5,000/5,000= 1 month • Profitability Index: $8,110.80 /6,500= 1.25 • Costs/Benefits Ratio: $15,569.15/7,458.35= 2.09 • Debt to Service Coverage Ratio: $8,110.80/5,112.50= 1.59
Service/Charity • Big Brothers Big Sisters of Johnson County • Fundraisers • Service events
Goals • To raise $13,000 for BBBS • Loan request for $5,000