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The Bow & Neck Tie

The Bow & Neck Tie. By: Augusta Fruzyna. Demographics of the Bow & Neck Tie. Age: adolescence to silver generation Gender: Male and Female Education: high school to highest level

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The Bow & Neck Tie

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  1. The Bow & Neck Tie By: Augusta Fruzyna

  2. Demographics of the Bow & Neck Tie • Age: adolescence to silver generation • Gender: Male and Female • Education: high school to highest level • Occupation Industries: business (marketing, sales, blue-white collar, administrative), fashion/retail, entertainment, medical, education, and arts • Income Level: minimum wage to high salary

  3. Psychographics • Sophisticated • Artistic • Professional • Structured • Composed • Formal • Stylish • Classic

  4. Bow & Neck Ties Eras & Predictions Neck Tie Bow Tie Cravat Tie

  5. Comparisons • Fashion Leader: Nordstrom & Anthropologie • Mass Merchandiser: Target & Walmart • Discounted: H&M & Forever 21 • Fabric = Quality • Workmanship = Quality • Colors = Seasonal • Styles = Classic

  6. Fashion Cycle - Peak • Top of the hill • At its most popular and accepted stage. • Mass production • Prices vary • Surviving because it’s a classic item • Constantly updated, but kept classic

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