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Explore how the press has evolved since the golden age of TV and its impact on the relationship between the press and the president. Discover how changes in the media landscape have affected reporting styles, public consumption of news, and public perception of the press. Consider the implications of these changes on the president's ability to lead and govern effectively. Examine strategies presidents can employ to control the press and how the press can influence the president's job performance. Delve into the role of the public as an effective check against presidential power and how the press shapes public opinion.
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How has the press changed since the golden age of TV? And how do those changes affect the way the press relates to the president?
Changes in the media in the last 20 years • News media decentralized and competitive • Reporting styles have changed –softer and more negative • Public’s consumption of news declined • Public regard toward the news media plummeted • Internet: no regard for standards for sources
Implications? • Limits his ability to lead the public • Decline in moderation • Governing becomes marketing?
What can the president do to try to control the press? • Control access to president • Control timing of announcements • Control length and number of messages • Control visuals
3 Of the 17 highest paid WH employees… • $165,200, Assistant to the President for Speechwriting • $165,200, Assistant to the President and Press Secretary • $165,200, Assistant to the President for Communications
How can the press affect the president’s job performance? • By providing counterbalancing quotes, interviews, and visuals • By telling the story their own way • By investigating the president and his allies • Emphasizing conflict, potential for failure • By affecting public opinion
Who has the “upper hand”? Are the media too hard on presidents?
How does the press affect public opinion? • Priming • Receive-accept-sample model
To what degree can the public be an effective check against presidential power?