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Have you seen HIM?

Have you seen HIM?. Overview. On April 13 th , 2012 Macy’s, in collaboration with Lion’s Pride Whiskey and CS Magazine, is excited to invite you to the launch of the new and exclusive cologne- HIM

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Have you seen HIM?

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  1. Have you seen HIM?

  2. Overview • On April 13th, 2012 Macy’s, in collaboration with Lion’s Pride Whiskey and CS Magazine, is excited to invite you to the launch of the new and exclusive cologne- HIM • The event will be in support of the Common Ground Foundation, a Chicago-based organization that supports underprivileged youth

  3. Pre-event • To build awareness and hype, on April 12th, 2012 Macy’s will be hosting a pre-promotion fashion show event featuring various denim lines sold at Macy’s • The fashion show will take place on the fragrance floor of Macy’s State St. location • The different looks of the fashion show will embody the idea and look of the HIM brand

  4. Details • Just like a man who wears HIM, the event will be masculine, sophisticated, and modern. • Guests will enjoy an evening of luxury with signature cocktails, custom cigars, and activities that appeal to the urban male

  5. Details • A Chicago native, musician, and founder of the Common Ground Foundation- Common will be our spokesperson for the event and the host for the night • In addition to speaking about his foundation, Common will also perform acoustically at the event.

  6. Details • Because HIM will first be offered exclusive to the Chicago community, this event aims to support the local economy in the same way • Catered food and drink will be locally sourced

  7. Sponsorship • In addition to our sponsorship with Macy’s, we will have two participating sponsors • Lion’s Pride Whiskey • CS Magazine • Additionally, Callaway golf will be our on site sponsor

  8. Promotion • To reach our target man, we plan to utilize various media outlets • Newspapers such as the Tribune, Sun Times, and the RedEye • Radio broadcasts • CTA signage • CS Magazine

  9. Promotion • Goodie bags • HIM cologne • CS Magazine three month subscription • Two Lion’s Pride engraved high ball glasses • A copy of Common’s book One Day It’ll All Make Sense • Frango mints • Callaway golf ball & tee set with the HIM logo

  10. VIP Guests

  11. Budget • Total Revenue: • $192,000.00 • Total Expenses: • $162,000.00 • Total Donation: • $30,000.00 • P.N.L.: • $0.00

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