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Copenhagen Airport

Copenhagen Airport. November 28 th and 29 th 2013 APNE Networking Meeting. CPH has a Vision. The Gateway of Northern Europe Where you come to move on And we make you wish to stay. World Class Hub strategy. Unique customer experiences Competitiveness Efficient operations.

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Copenhagen Airport

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  1. Copenhagen Airport • November 28thand 29th 2013 • APNE Networking Meeting

  2. CPH has a Vision • The Gateway ofNorthernEurope • Whereyoucome to move on • And wemakeyouwish to stay

  3. World Class Hub strategy • Unique customerexperiences • Competitiveness • Efficient operations

  4. Parking– Ambition • All outboundpassengersshouldpreferparking at CPH

  5. Parking– 3 categories, 11 areas • Direct • P4, P6, P7, P8 • Standard • P1, P5, P9, P10, P12 • Budget • P15, P17

  6. Parking– systems • Zeag • Inventive

  7. Parking– 3 categories, 11 areas • USPs • Camerasecuredparkingareas • Nortonsecuredpayment system • Online booking spaceguarantee • Free start help • Pay with BroBizz • Free Terminal busses • 24 hours service office

  8. Parking– Products • Bundle with CPH Lounge • Park ‘n Relax • Business Product • Direct card • Annualcard • Limocard • Company+

  9. Parking– Add ons • CarClean • Aircon Service • Service Check • AntiCorrosionTreatment • Order Tires • Fix Windscreen Chips • Change Tires

  10. Parking– Competitors • Train • Metro • Taxi, Busses, … • Valetproductproviders • Park X • Just Drive • Parkingproviders • ParkZone • EuroPark

  11. Parking– Marketing • Online marketing • Price campaigns • Awareness • Price • Service • Search/ RTB

  12. Parking– Marketing • Offline Marketing • AdShells • BillBoards • Flyers • Car parks

  13. Parking– Marketing • Viral marketing • 3D Event Fall 2013 • YouTubemovies • CPH Parkering • Facebookcompetition • WebTV commercial • CPH Advantage

  14. Parking– Marketing • Partners • Affiliates • Bookingflow • Newsletters • Bridges • Homepage • Facebook • Newsletters

  15. CPH Advantage – If youwant more • CPH freecustomer program • FreeWiFi • Bonus points • Exclusiveparking • News and offers • Launched 30th November 2011 • 460.000 Members • 53 % from Scandinavia • 57 % travelonceeverythreemonths or more

  16. CPH Advantage – If youwant more • Bonus point on all online orders • 25 % discount on P1 and P12 • Special offers on parking • Campaigns • extrabonus points • Future • Bonus point on drive in

  17. Copenhagen Airport

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