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NETWORKING , MARKETING, COMMUNICATION MODULE Karlovac, 3 – 4 July 2014

NETWORKING , MARKETING, COMMUNICATION MODULE Karlovac, 3 – 4 July 2014. LEARNING OBJECTIVES OF THE MODULE Understand the importance of having a marketing and communication strategy; Understand the process of its preparation;

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NETWORKING , MARKETING, COMMUNICATION MODULE Karlovac, 3 – 4 July 2014

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  1. NETWORKING, MARKETING, COMMUNICATION MODULE Karlovac, 3 – 4 July 2014

  2. LEARNING OBJECTIVES OF THE MODULE • Understand the importance of having a marketing and communication strategy; • Understand the process of its preparation; • Understand the principles of market analysis and target groups definition; • Getting the know-how to plan the process of defining marketing and communication strategies, measures and tools; • Understand the importance of time plans, finances and responsibilities for the marketing and communication strategy

  3. LEARNING OBJECTIVES OF THE MODULE - UNDERSTANDING Understanding the importance of marketing, communication and networking tools is essential for their optimum use Understanding the use value and potential of these tools means that students will understand how the application of these tools will help them reach their business goals Preparation and implementation of marketing, communication and networking activities is a PROCESS – needs to be upgraded, adjusted in order to meet current market demands or suply capacity Understanding that preparation of the marketing, communication and networking activities is a supporting process to the proces of chosing / implementing your business

  4. LEARNING OBJECTIVES OF THE MODULE - UNDERSTANDING Students will learn that they must first know WHAT they want to do (choosing a business) and then decide HOW to best promote - sell their product, service (using the most appropriate marketing and communication tools) They will also understand that the same tools can be also used to further develop their business via the response they get when implementing their communication and marketing activities

  5. LEARNING OBJECTIVES OF THE MODULE – KNOWING HOW Students will learn how to use simple planning tools for marketing and communication strategy preparation Also through the practical experience of one of the methods of planning they will be able to experience, on a case, the use value of the tools used

  6. “CONNECTING THE DOTS” There are different target groups Listen and respond What to whom Growing your business

  7. BUSINESS MODELS MODULE Karlovac, 3 – 4 July 2014

  8. LEARNING OBJECTIVES OF THE MODULE Since legal aspects of opening a business differ from country to country, we will focus on the CONTENT of the business models not on the legal aspects To show students that business runs on three principles: FAIRNESS – VALUE FOR MONEY – CONSTANT IMPROVEMENT the rest if formality To evoke students to begin and see business as a process of TRANSFORMING A POTENTIAL INTO VALUE AND CONSEQUENTLY INTO MONEY To show students that potential lies in your product and IN THE PEOPLE YOU ARE SELLING TO

  9. PRINCIPLES – THINKING OUTSIDE THE BOX • ...well actually it was a bit embarrasing...the only thing I had was some old, and I mean old carrots...that was all the veg I had...so I had nothing else to do I had to prepare a dish anyway... • Claus Meyer, cofounder of NOMA restaurant - The only way to discover someting new, something that can change the world is to think without restraints, that everybody else have. You must think without the superficial borders set by your surroundings. - Steve Wozniak - • ...never forget that the fact that never, never is the purpose of a business to produce picture perfect products and services, everybody and everything has flaws. The sole purpose of a business is to make people happy... • Guy Kawasaki - My vision on why to grow my business? Simple, I want a comupter sold in every household in the USA...for the beginning - Bill Gates -

  10. PRINCIPLES – TAKING THE RIGHT STEPS AT THE RIGHT TIME Students will understand the importance of the capacity (and competence) to discovery potential in the environment and in the people for doing business They will be presented with tasks which will test their ability to put into practice their capacity to observe, identify, shape and create value for customers on a study case following the mentioned principles of business and guidelines (see previous slide) By analysing a concrete business case (an inovative, cross sectoral / cultural), students will be tested for their ability to recognise key sucess factors of the business By participating in a simple managerial game students will be put to the test on their competence of “outside of the box” thinking and at the same time the importance of complex environment perception will be clearly presented

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