Teacher Instructions/ Pre-Unit Info

1. Teacher Instructions/ Pre-Unit Info • Materials Needed for this unit: • Careers and Employment Note Packet • Index Cards or Individual White Boards • Career Assignment Worksheets • Resume Worksheet • Computer lab for the resume & cover letter creation • Email Worksheets or Scenarios • Thank you scenarios or self-made list of thank yous to be sent • Blank Thank You notecard for each student • Commonly Asked Interview Questions List • Interview Wars Scoresheets • Job I Want Sheets for Interview Wars

2. Suggested Scope for Unit(Based on 90 minute class periods) • Objective A: Describe career opportunities in agricultural communication. • Day 1: What are Agricultural communications career notes, formative assessment activity, assign agricultural communication careers for activity • Pre Class Prep: Guided note packet copies, PPT, index cards or white boards for formative assessment available, career assignment copies, careers to choose from printed • Day 2: Student research day • Pre Class Prep: Computer Lab needed, extra career assignment worksheets • Day 3: Student career presentations/Introduce Resume Guidelines • No pre class prep • Objective B: Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes. • Day 4: Resume Notes, Cover Letter Notes, and Resume Worksheet • Pre Class Prep: unit powerpoint pulled up, Copies of resume worksheet • Day 5-6: Resume and Cover Letter Workdays • Pre Class Prep: Computer Lab Needed • Day 7: Emails and Thank you notes • Pre Class Prep: print email worksheets or scenarios, print thank you scenarios or make your own list of real thank yous which need sent, get one blank thank you notecard for each student This slide included thanks to the awesome idea of Mr. Cash Williams

3. Suggested Scope for Unit(Based on 90 minute class periods) • Objective C: Explain and practice effective job interviewing skills. • Day 8: Interviewing Notes • Pre Class Prep: check the embedded stepbrothers video or pull up clip, make copies of the commonly asked questions list • Day 9-10: Interview Wars • Pre Class Prep: Make Copies of Interview wars scoresheets and “Job I Want” papers, set up room This slide included thanks to the awesome idea of Mr. Cash Williams

4. Careers and Employment in Agricultural Communications Agricultural Communication course

6. Unit Objectives • By the end of the unit, you should be able to: • Describe career opportunities in agricultural communication. • Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes. • Explain and practice effective job interviewing skills.

7. What Careers are there in Agricultural Communications? Brainstorm!!!! List all the careers you can think of that would fall into the agricultural communication industry • A. Describe career opportunities in agricultural communication.

8. What Careers are there in Agricultural Communications? • 22 Million Jobs in agriculture • 4.6 million production agriculturalists • 9.6 million manufacturing, processing, transportation • 3.5 million agricultural science • 4.3 million agribusiness and agriculture communications • A. Describe career opportunities in agricultural communication.

9. What Careers are there in Agricultural Communications? • Agricultural communications careers can be hard to define, because there are so many possibilities within the industry • Broad categories of careers in agricultural communications are careers in: • Public Relations • Marketing • Media • A. Describe career opportunities in agricultural communication.

10. Marketing Careers Managing an agricultural product or service from development through sales • A. Describe career opportunities in agricultural communication.

11. Public Relations Careers • Managing public opinion • Broken down into three general categories: • Publicity: changing and developing public opinion • Communications: managing client image • Training: coaching others to effectively handle the press • A. Describe career opportunities in agricultural communication.

12. Media Careers • Working in a journalistic field to investigate, analyze, and report information about agriculture • Categories include: • Broadcast Journalism • Print Media • Graphic Design • A. Describe career opportunities in agricultural communication.

13. What Careers are there in Agricultural Communications? (QUIZ) 1. Approximately how many careers are there in the US in agriculture? • 53 Million • 34 Million • 22 Million • 16 Million • A. Describe career opportunities in agricultural communication.

14. What Careers are there in Agricultural Communications? (QUIZ) 2. Approximately how many careers are there in the US in agribusiness/agricultural communication? • 14 Million • 10.1 Million • 8.3 Million • 4.3 Million • A. Describe career opportunities in agricultural communication.

15. What Careers are there in Agricultural Communications? (QUIZ) 3. The general categories of careers in agricultural communication are public relations, marketing, and ______. • Economics • Graphic Design • Media • Processing • A. Describe career opportunities in agricultural communication.

16. What Careers are there in Agricultural Communications? (QUIZ) 4. Which broad category of agricultural communication careers is managing an agricultural product or service from development through sales? • Business • Marketing • Media • Public Relations • A. Describe career opportunities in agricultural communication.

17. What Careers are there in Agricultural Communications? (QUIZ) 5. Which broad category of agricultural communication careers is working in a journalistic field to investigate, analyze, and report information about agriculture? • Business • Marketing • Media • Public Relations • A. Describe career opportunities in agricultural communication.

18. What Careers are there in Agricultural Communications? (QUIZ) 6. Which broad category of agricultural communication careers is managing public opinion? • Business • Marketing • Media • Public Relations • A. Describe career opportunities in agricultural communication.

19. What documents do you need to gain employment? • Prepare BEFORE you want employment • Cover Letter: formal letter of introduction • Resume: listing of your skills and qualifications • Prepare AS you want employment • Job application: company generated • Thank you letters: to those who helped in the process • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

20. What is a Résumé? • Personal summary of your professional history and qualifications • A résumé (also spelled “resume”) includes anything a person wants to express about: • Career goals • Education • Experience • Activities • Honors • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

21. General Guidelines • Length: Limit résumé to one typed page • Font: Arial or Times New Roman • Between 10-12 point font • Paper: Use 8 1/2” x 11” 20 lb paper • White, light cream, or gray • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

22. Preliminary Resume Research • Find out: • General job information • Desired qualifications and skills • Key values and word • Look on: • Company website • Job advertisement • Any publications about the company (magazine articles, etc.) • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

23. What should I include in a Resume? • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

24. Contact Information • Include: • Name • Permanent and/or campus addresses • Permanent and/or campus phone numbers • Email address • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

25. Contact Information Cameo Bohnino Campus Address: Permanent Address: 227 Harrison, Apt. 5 5226 Buckbridge West Lafayette, IN 47906 Fort Wayne, IN 46815 765.410.6283 260.482.670 cbohnino@purdue.edu Cell: 765.410.6283 • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

26. Contact Information Examples Cameo Bohnino 227 Harrison, Apt. 5 West Lafayette, IN 47906 765.410.6283 cbohnino@purdue.edu • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

27. Objective Statements • Two different approaches to objective statements • Brief and to the point • Detailed description of desired position and qualifications • You must decide which approach is best • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

28. First Approach: Brief To obtain a summer internship in sales/marketing at Owens Corning A full-time position as a system analyst A summer internship as a project engineer • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

29. Second Approach: Descriptive • A summer internship in a sales/marketing position at Owens Corning where I can employ my team building skills and versatility to create new ideas • A full-time position as a systems analyst which will allow me to use my programming, technical writing, and supervisory skills to lead a group of dynamic employees • A summer internship as a project engineer with a construction company that will utilize my experience in field engineering, cost controlling, and estimating • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

30. Education • Beginning with the highest level of educational achievement, include: • School attended • Classes related to job applying for • GPA (if 3.0 or above) • Date of program completion information • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

31. Education Bachelor of Science in ManagementDecember 2007 Purdue University, Krannert School of Management, West Lafayette, IN Minor: Marketing Current Overall GPA: 3.5/4.0 • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

32. Work Experience • Include positions you have held which are related, in some way, to the job you are seeking • Can be both paid and volunteer positions • Be creative with this section of your résumé by describing and emphasizing your experiences in the most relevant way possible. • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

33. Work Experience Server May 2003-June 2006 The Blu Tomato, Fort Wayne, Indiana • Provided customers with superior service and ensure their comfort in an upscale restaurant environment - Achieved net sales averaging between $400 and $750 a night Swim Coach Summers 2004-2005 Blackhawk Swim Team, Fort Wayne, Indiana • Improved the swimming skills of children ages 4-18 while encouraging the children to stay on task - Constructed line-ups for a competitive advantage at swim meets • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

34. Experience Purdue Athletic Promotions, West Lafayette, IN April 2004-Present Manager of Promotions for Purdue Swimming and Diving • Create and implement a promotional campaign to increase attendance at swimming and diving events • Design advertisements for newspapers, radio, and campus Blackhawk Swim Team, Fort Wayne, Indiana Summers 2004-2005 Swim Coach • Improved the swimming skills of children ages 4-18 while encouraging the children to stay on task • Constructed line-ups for a competitive advantage at swim meets • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

35. Activities, Honors, Volunteer Experience Purdue Equestrian Team Women in Business Beta Gamma Sigma Honor Society Alpha Lambda Delta Phi Eta Sigma Boiler Gold Rush Team Leader School of Management Peer Mentor • Include relevant activities, honors, and volunteer experiences • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

36. Action Verb List • Action phrases will help you avoid being too brief and from understating your qualifications. • Example: • Before: Planned activities • After: Planned arts and crafts activities for preschool aged children • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

37. Action Verb Activity Original Statement #1: “Answered the phone and related messages” Original Statement #2: “Planned activities” Original Statement #3: “Made change” Original Statement #4: “Talked to customers” • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

38. What Is a Cover Letter? • A cover letter expresses interest and qualifications for a particular position • Personal but professional • Tailored to position/company • Explains how you fit with organization and how you will help them • Expands main points from your resume • “Sells” qualifications to the prospective employer • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

39. What is Included in a Cover Letter? Student Address Stacy Lolkus 222 Harrison Dr Apartment 5 West Lafayette, IN 47906 765-450-7583 slo@purdue.edu October 16, 2006 Jenny Lock Uline — HR Recruiting Center 2105 S. Lakeside Drive Waukegan, IL 60085 Dear Ms. Lockridge: After speaking with Emily Richards about her past summer in the internship program, I am very interested in your Human Resources Summer Internship position. I worked with employee benefits this past summer and became very interested in the human resources aspect. I have obtained many leadership opportunities while working as a Business Writing Consultant Assistant Coordinator at Purdue’s Writing Lab that would be valuable in a career at Uline. As Business Writing Consultant Assistant Coordinator at Purdue’s Writing Lab, my primary role is to help train new tutors for the Writing Lab. I work directly with the Business Writing Coordinator teaching classes and participating in mock tutorials to allow students to obtain hands-on experience tutoring business documents. I also organize educational workshops to refresh the skills of current Business Writing Consultants. My position as a Boiler Gold Rush Team Leader also challenged me to use my enthusiastic personality to motivate incoming freshmen to be involved in campus activities. As a Human Resources Intern at Uline, I could use all of these leadership skills while learning more about recruiting and hiring practices. Thank you for considering me for this position. I would love to discuss these and other qualifications with you. If you have any questions, please call me at 765-450-7583 or e-mail me at slo@purdue.edu. Sincerely Stacy Lolkus , Stacy Lolkus Enclosure: Résumé Date Employer Address Salutation First Paragraph Middle Paragraph Conclusion Closing • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

40. Header • Make sure you address the letter to a specific person if possible (preferably the interviewer) Your Name Your Street Address City, State, Zip Code Date Name of Contact Person Title Organization Street Address City, State, Zip Code Dear Ms., Mr., Dr., (etc): • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

41. More Examples Date Name of Contact Person Title Organization Street Address City, State, Zip Code Dear Ms., Mr., Dr. (etc): October 4, 2006 Stacy Lo CEO Lo Labs 300 State St. Chicago, IL, 60611 Dear Ms. Lo: • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

42. First Paragraph Purpose: • Get the reader’s attention • Introduce yourself • Explain purpose of letter • Explain why interested in the position or the company • Culture? • Approach? • Explain how you will help the organization • Preview the rest of the letter • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

43. After speaking with Emily Richards about her past summer in the internship program, I am interested in your Human Resources Summer Internship position. I worked with employee benefits this summer and became interested in the human resources aspect of the position. In addition to the leadership opportunities I obtained while working as a Business Writing Consultant Assistant Coordinator for Purdue’s Writing Lab, I have also developed my communication skills during my summer internship. I believe my skills will help your Human Resources department maintain its excellent track record. • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

44. Middle Paragraphs • Highlight skills and benefits to the company • Emphasize interest in the company • Provide concrete evidence • Show don’t tell (use information from resume) • Include specific, credible examples of qualifications for the position • Begin paragraphs with topic sentences • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

45. As a banking representative at Chase, I provided quality customer service while promoting the sale of products to customers. I also handled close to $20,000 each day and was responsible for balancing the bank’s ATM machine. My experience with customer relations and money management can help your accounting firm expand its Middle East division located in Dubai. • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

46. Conclusion • Conclude with next step • Provide contact information I would like to discuss these and other qualifications with you to further explain how I can contribute to your Middle East operations. I look forward to meeting you soon. If you have any questions, please call me at 555-555-5555 or e-mail me at abcd@purdue.edu. • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

47. Closing Formats Sincerely, Simon Smith Enclosure: Resume Sincerely, Simon Smith 5886 Tunbridge Crossing Fort Wayne, IN 46815 ssmith@purdue.edu Enclosure: Resume • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

48. Look for: • Language: Weak Language: I worked as a ramp agent at Comair. Strong Language: As a ramp agent, I assisted in loading baggage, oversaw fueling the aircraft, and stocked commissary items on the aircraft. • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

49. Extra Tips • Unprofessional language • Length • Letter should only be one page • Strongest and most relevant qualifications should be highlighted • Limit to a few qualifications • Easy to read • Begin with topic sentences • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.

50. Extra Tips • Appeal to company values, attitudes, goals, projects, etc. • Explain how you will help organization • Elaborate on the information in your resume • Provide evidence of your qualifications • Proofread carefully for grammatical and typographical errors • B. Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.